Job Overview
Location
Remote - United States
Job Type
Full-time
Category
Marketing
Date Posted
February 25, 2026
Full Job Description
đź“‹ Description
- • Are you a data-driven performance marketing maestro with a passion for propelling B2B SaaS companies to new heights? Directive Consulting, a leader in Customer Generation, is seeking a Senior Demand Generation Strategist to join our innovative, remote-first team. This is a unique opportunity to make a significant impact by directly managing and optimizing demand generation strategies for a select portfolio of B2B clients, focusing on tangible results like Sales Qualified Leads (SQLs) and customer acquisition, rather than vanity metrics.
- • At Directive, we don't just run campaigns; we architect growth. Our proprietary Customer Generation methodology is designed to deliver predictable, scalable results for our clients. As a Senior Demand Generation Strategist, you will be at the forefront of this mission, leveraging your deep expertise across Paid Media, SEO, Content, and Conversion Rate Optimization (CRO) to drive measurable success. You will be entrusted with the performance of no more than seven client accounts, requiring a strategic mindset, exceptional execution capabilities, and a proactive approach to client relationship management.
- • This role is ideal for a T-shaped marketer who possesses a profound understanding of the SaaS landscape and excels in both strategic planning and hands-on execution. You will be responsible for developing comprehensive digital marketing strategies tailored to each client's unique business objectives and target audience. This involves not only crafting the strategy but also pitching it to clients with confidence and clarity, demonstrating a deep understanding of their business and our methodology.
- • Your day-to-day will involve a dynamic blend of strategic thinking, campaign management, client communication, and performance analysis. You will be expected to dive deep into campaign data, identify trends, uncover optimization opportunities, and translate these insights into actionable plans that exceed client expectations. The ability to manage multiple projects simultaneously, maintain meticulous organization, and communicate complex information effectively to stakeholders at various levels is paramount.
- • We are looking for individuals who thrive on owning client success. You will be the primary point of contact for your assigned accounts, building strong, trust-based relationships with your clients' key stakeholders. This involves understanding their challenges, aligning our strategies with their goals, and consistently delivering exceptional results that contribute directly to their business growth. Your success will be measured by your ability to drive client satisfaction and achieve their performance targets.
- • Key responsibilities include developing and executing integrated demand generation strategies across Paid Media (e.g., Google Ads, LinkedIn Ads), SEO, content marketing, and CRO initiatives. You will conduct thorough market research, competitive analysis, and audience segmentation to inform strategic decisions. Furthermore, you will be responsible for budget management, performance tracking, and reporting, ensuring transparency and accountability.
- • The ideal candidate possesses a creative spark combined with a relentless passion for achieving measurable results. You are not afraid to experiment with new approaches, test hypotheses, and iterate based on performance data. Your deep technical knowledge of marketing strategy, paid media, SEO, and CRO, particularly within the tech and SaaS sectors, will be a significant asset. You understand how to create a significant impact within a highly specialized role, demonstrating mastery in your domain.
- • This role offers a unique opportunity to work remotely from anywhere in the US, providing flexibility and autonomy. You will be part of a collaborative team that values innovation, continuous learning, and a client-centric approach. If you are a strategic thinker, a skilled executor, and a relationship builder who is passionate about driving B2B growth through performance marketing, we encourage you to apply.
- • As a Senior Demand Generation Strategist, you will be instrumental in shaping the future of our demand generation offerings for clients. You will contribute to the continuous improvement of our methodologies and play a key role in fostering a culture of excellence and results-driven marketing within Directive Consulting. Your ability to manage client relationships with poise, confidence, and empathy will be crucial to building long-term partnerships and ensuring client retention and growth.
🎯 Requirements
- • 2+ years of agency-side marketing experience, with a strong focus on B2B clients.
- • 2+ years of experience in performance marketing, demonstrating a track record of driving measurable results.
- • Proven expertise as a T-shaped marketer with deep knowledge across Paid Media, SEO, and CRO, preferably within the SaaS industry.
- • Exceptional project management skills, with the ability to manage multiple client accounts, deadlines, and budgets effectively.
- • Strong client-facing communication and relationship-building skills, with the ability to pitch strategies and manage expectations.
- • A creative mindset combined with a data-driven approach to strategy development and campaign optimization.
🏖️ Benefits
- • Competitive salary range ($80,000-$85,000 USD annually) with potential for bonus eligibility.
- • Comprehensive medical, dental, and vision insurance plans, with a 100% employer-paid option for employees and a 50% contribution for dependents.
- • Robust mental and physical wellness support, including access to certified therapists (Spring Health) and meditation resources (Headspace), plus a Gympass membership.
- • Generous time off policies, including Unlimited PTO (with a 2-week minimum), paid company holidays, your birthday off, an end-of-year recharge period (December 24 - January 1), and paid parental leave.
- • Financial wellness benefits, including a traditional and Roth 401(k) with a 3% company match.
- • Annual bonus program based on tenure, scaling with years of service, and an annual anniversary trip to Newport Beach, CA for team building and entertainment.
Skills & Technologies
Spring
Apache Spark
Senior
Remote
$80k-85k
About Directive Consulting LLC
Directive is a performance marketing agency for software companies, blending search, paid media, and content strategy to accelerate pipeline growth. Founded in 2014 and headquartered in Irvine, California, the agency serves B2B SaaS clients across North America and Europe through data-driven programs that integrate SEO, PPC, and lifecycle marketing. Services include paid search, paid social, marketing automation, and revenue operations consulting, delivered by cross-functional teams focused on measurable pipeline and ARR impact rather than vanity metrics.
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