Senior Demand Generation Strategist (Remote US)- Future Opening

📋 Description

• • Senior Demand Generation Strategist (Remote US) – Future Opening at Directive Consulting LLC, a performance marketing agency specializing in B2B companies through its proprietary Customer Generation methodology focused on SQLs and customer acquisition rather than traditional MQL metrics. This role is critical to expanding Directive’s demand generation offerings by owning end-to-end performance marketing for a curated portfolio of SMB clients, ensuring strategic alignment, execution excellence, and measurable results that directly impact client growth and retention.
• • Day-to-day responsibilities include owning the success of no more than seven SMB client accounts across paid media, SEO, and CRO channels; managing client relationships with poise, confidence, and empathy while serving as the primary point of contact; project managing campaigns from strategy to execution, ensuring timelines and budgets are met; building deep technical expertise in SaaS-focused marketing strategies; pitching and refining campaign strategies based on performance data; collaborating cross-functionally to deliver integrated marketing solutions; leveraging AI and automation trends to enhance campaign efficiency; and continuously optimizing for SQL and customer acquisition goals using Directive’s Customer Generation framework.
• • Directive Consulting is a remote-first, performance-driven agency with a strong culture of innovation, accountability, and client obsession. The company serves B2B tech clients by combining paid media, SEO/content, CRO, and video into cohesive strategies that prioritize revenue-impacting metrics. Employees benefit from a collaborative, high-trust environment where individual ownership and strategic thinking are rewarded, and where continuous learning—especially in emerging martech and AI applications—is encouraged and supported.
• • In this role, you will develop mastery in B2B demand generation strategy, become a trusted advisor to SaaS clients, and gain hands-on experience leading integrated campaigns across paid, organic, and conversion channels. You’ll sharpen your T-shaped marketing expertise—deep in execution, broad in strategy—while building project management, client communication, and data-driven decision-making skills. Success here means directly influencing client revenue growth, earning recognition for performance excellence, and positioning yourself as a senior strategist in the competitive B2B marketing landscape.