Senior Digital Marketing Strategist -Startups/SMB (Remote Canada) - Future Opening
Job Overview
Location
Remote - Canada
Job Type
Full-time
Category
Marketing
Date Posted
March 18, 2026
Full Job Description
đź“‹ Description
- • Senior Digital Marketing Strategist role focused on driving measurable results for SMB and startup clients through Directive Consulting’s proprietary Customer Generation methodology, which prioritizes SQLs and customer acquisition over vanity metrics like MQLs.
- • You will own end-to-end performance marketing for up to seven SMB accounts, directly impacting client success through strategic planning, campaign execution, and cross-channel optimization in Paid Media, SEO, and CRO.
- • As a T-shaped marketer, you will blend deep technical expertise with strong client-facing skills, serving as the primary point of contact while pitching strategies, managing relationships, and ensuring performance exceeds expectations.
- • Day-to-day responsibilities include owning client account success across channels, managing client relationships with empathy and confidence, project managing timelines and deliverables, building strong relationships with key contacts, applying deep technical knowledge of strategy, paid media, SEO, and CRO for tech companies, leveraging SaaS background to drive impact, and using creativity to innovate within a focused role.
- • Directive Consulting is a remote-first, performance-driven agency specializing in B2B marketing for innovative brands, with a culture centered on People First, diversity, inclusion, and data-driven excellence.
- • In this role, you will develop mastery in aligning marketing strategy with business outcomes, sharpen your ability to balance execution with client communication, and grow as a strategic leader who owns portfolio performance while contributing to a high-performing, mission-driven team.
🎯 Requirements
- • 2+ years of experience in agency-side marketing
- • 2+ years of experience in performance marketing
- • Brilliant strategist with proven T-shaped marketing expertise across Paid Media, SEO, and CRO
- • World-class project management skills with ability to deliver on time and below budget
- • Availability to travel as needed for client or team engagements
- • Strong drive to stay ahead of industry trends, including actively learning how AI and automation can enhance marketing and operations
- • Deep technical knowledge of strategy, paid media, SEO, and CRO for technology and SaaS companies
- • Strong SaaS background preferred
- • Skilled at delivering large impact in a specialized, focused role
- • Creative spark for marketing combined with a deep passion for achieving measurable results
🏖️ Benefits
- • Set living wage with 100% employer-paid medical, dental, vision, disability, and life insurance for employees, plus 50% employer contribution for dependents
- • Mental health support via access to certified therapists through Spring Health and Headspace membership
- • Physical wellness benefits including Gympass for fitness access
- • Generous time off: Unlimited PTO (2-week minimum), paid company holidays, birthday off, year-end recharge (Dec 24–Jan 1 closed), and paid parental leave
- • Financial wellness: Traditional and Roth 401(k) with 3% company match
- • Annual bonus based on tenure, scaling in value over time
- • Annual anniversary trip to Newport Beach, CA with peers and executive leadership for team building and celebration
Skills & Technologies
Spring
Apache Spark
Senior
Remote
About Directive Consulting LLC
Directive is a performance marketing agency for software companies, blending search, paid media, and content strategy to accelerate pipeline growth. Founded in 2014 and headquartered in Irvine, California, the agency serves B2B SaaS clients across North America and Europe through data-driven programs that integrate SEO, PPC, and lifecycle marketing. Services include paid search, paid social, marketing automation, and revenue operations consulting, delivered by cross-functional teams focused on measurable pipeline and ARR impact rather than vanity metrics.
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