Senior Director, Home & Hardware

YETI Holdings, Inc.

Job Overview

Location

Austin, Texas

Job Type

Full-time

Full Job Description

📋 Description

• As Senior Director of Home & Hardware at YETI Holdings, Inc., you will lead the go-to-market strategy and commercial performance for the Home & Hardware vertical across the USA, driving growth in wholesale channels and aligning cross-functional teams to deliver the right products in the right channels with the right stories each season.
• Day to day, you will lead financial growth planning, set commercial strategy based on consumer insights, partner with Finance and Demand Planning on operating plans, translate insights into product and channel decisions, own seasonal GTM plans, align assortments across wholesale partners, collaborate with Corporate Sales and DTC leaders, define must-win channels, represent the vertical internally and externally, and coordinate across Sales, Marketing, Merchandising, and Consumer Insights.
• YETI is a mission-driven company built for the wild, creating high-quality outdoor gear that enables extraordinary adventures. You’ll join an innovative team in Austin, Texas, where purpose, performance, and passion for the outdoors come together to solve real customer problems.
• In this role, you will deepen your expertise in premium consumer brands and channel strategy, lead large cross-functional teams at scale, shape profitable growth through consumer insight, and become a trusted leader in vertical GTM execution—positioning you for broader enterprise leadership within YETI or similar market-leading brands.

🎯 Requirements

• 15+ years of experience in premium consumer brands, lifestyle, hardware or adjacent categories
• 8+ years leading cross-functional or multi-disciplinary teams
• Proven ability to translate consumer insight into profitable growth across wholesale channels
• Strong experience shaping channel strategy and working closely with key retail partners
• Comfort operating within annual, quarterly, and weekly business rhythms in partnership with Finance and Planning
• Clear, confident communicator with the ability to influence across functions and levels

🏖️ Benefits

• Opportunity to create exceptional, meaningful work and problem solve with innovative team members
• Onsite role at YETI HQ in Austin, Texas with periodic travel to key markets, retail partners, events, and field teams
• Access to YETI’s comprehensive benefits and perks package (details available via company careers page)
• Commitment to diversity, equity, and inclusion as a core part of company culture
• Equal Opportunity Employer with accommodations available for applicants with disabilities
• Alignment with YETI’s mission to keep the wild WILD and contribute to outdoor lifestyle innovation

Skills & Technologies

Senior

Onsite

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YETI Holdings, Inc.

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About YETI Holdings, Inc.

YETI Holdings designs, markets, and distributes premium outdoor and recreation products, including hard and soft coolers, drinkware, bags, and accessories. Headquartered in Austin, Texas, the company sells through direct-to-consumer channels, specialty retailers, and international distributors, serving hunters, anglers, campers, and outdoor enthusiasts worldwide since 2006.

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