Senior Growth Marketer

📋 Description

• • Fanvue is at the forefront of revolutionizing the creator economy, leveraging cutting-edge AI to empower creators in connecting, engaging, and monetizing their audiences at an unprecedented scale. As one of the fastest-growing creator monetization platforms globally, we have recently achieved a significant milestone, surpassing $100 million in annual recurring revenue, driven by triple-digit year-on-year growth. Our platform supports hundreds of thousands of creators and millions of fans worldwide, and we are poised for even greater expansion. To fuel this next phase of hyper-growth, we are seeking a highly motivated and execution-focused Senior Growth Marketer to join our dynamic team.
• • This is a pivotal role designed for an individual who thrives on translating strategic vision into tangible, scalable results. You will be instrumental in owning and executing growth initiatives across critical channels, with a direct accountability for key performance indicators such as sign-ups, user activation, overall funnel conversion rates, and Customer Acquisition Cost (CAC) efficiency. This is an execution-first position, demanding a proactive approach to shipping, testing, learning, and scaling growth experiments. You will be responsible for driving growth initiatives hands-on, optimizing underperforming channels, and establishing repeatable, predictable patterns that deliver consistent results, moving beyond one-off successes.
• • As a Senior Growth Marketer, your core responsibilities will encompass owning growth campaigns from inception to completion. This includes meticulous planning, seamless launch execution, continuous optimization, and strategic scaling. You will manage multiple concurrent experiments across both acquisition and activation initiatives, ensuring a robust and agile testing framework. A significant part of your role will involve hands-on management of paid and performance marketing channels, including precise targeting, budget allocation, and creative testing to maximize ROI.
• • You will be tasked with diagnosing and dissecting funnel performance to identify bottlenecks and opportunities for improvement, implementing data-driven enhancements to boost sign-ups, activation rates, and overall conversion. Building and maintaining a rapid experimentation cadence is crucial, characterized by clear hypotheses, well-defined success metrics, and rigorous analysis of outcomes. A key objective will be to systematically reduce CAC through ongoing testing and optimization of channels and creatives.
• • Furthermore, you will play a vital role in identifying and codifying repeatable growth patterns that can be operationalized and scaled across the organization, contributing to sustainable and predictable growth. You will be expected to report results with clarity and honesty, focusing on actionable insights, key learnings, and concrete next steps. Close collaboration with our Product, Engineering, and Creative teams will be essential to ensure the swift and effective implementation of growth improvements.
• • We are looking for a seasoned growth marketer or a dedicated growth operator with a pronounced bias towards execution. You should possess hands-on experience in managing performance marketing channels and a proven track record of implementing and managing a structured testing cadence. A strong understanding of the entire user funnel, connecting channel performance to activation, conversion, Lifetime Value (LTV), and CAC, is paramount. While data-driven, you must also be pragmatic, capable of moving swiftly even with incomplete information. Your ability to uncover repeatable growth patterns that enhance efficiency, not just volume, will be highly valued. You should be comfortable running multiple experiments concurrently while adeptly prioritizing those with the highest potential impact. A low-ego, collaborative approach is essential, fostering cross-functional velocity and team synergy.
• • You will thrive in an environment where you can own growth levers end-to-end, rather than merely contributing ideas. Your focus will be on tangible results over activity or outputs. You will embrace rapid testing, quick learning, and scaling successful strategies. Motivation derived from accountability and measurable impact will be a key driver of your success here. Conversely, you might struggle if you require constant prioritization from others, if you tend to optimize surface-level metrics without linking them to core business outcomes like activation, conversion, or CAC, if you prefer extensive planning over hands-on execution, or if you rely heavily on established processes to drive progress.
• • Joining Fanvue offers the unique opportunity to own and scale some of our most critical growth levers. You will have a direct and measurable impact on acquisition, activation, and revenue efficiency. We offer high autonomy coupled with clear accountability, fostering an environment where you can truly make your mark. You will work in close proximity with our talented Product, Engineering, and Creative teams, contributing to a collaborative and innovative atmosphere. As a remote-first company, we offer flexible working hours, allowing you to optimize your performance according to your personal rhythm. Enjoy the freedom of unlimited holiday and a dedicated budget for your growth and wellbeing. Our culture is built on the pillars of innovation, ownership, transparency, and speed, ensuring a dynamic and rewarding work experience.
• • Fanvue is committed to building diverse teams, believing that varied perspectives lead to stronger companies. If you don't meet every single requirement, we strongly encourage you to apply. We value potential, mindset, and ambition as highly as direct experience, recognizing that many talented individuals grow into their roles and contribute significantly over time.