Senior Growth Marketing Analyst

📋 Description

• • Senior Growth Marketing Analyst at Sony Interactive Entertainment LLC, responsible for leading audience analytics and omnichannel measurement strategies to measure marketing program incrementality and forecast audience behaviors for growth marketing initiatives.
• • Day-to-day responsibilities include developing and implementing omnichannel measurement frameworks, designing incrementality testing methods, conducting deep-dive customer and campaign analyses, collaborating cross-functionally with business and technical teams, leveraging CRM platforms and clean room environments (Meta Advanced Analytics, Google Ads Data Hub), applying generative AI for data engineering and reporting, extracting actionable insights through data storytelling, integrating data from martech and BI sources, and presenting findings to senior leadership.
• • The role sits within PlayStation’s growth marketing team at Sony Interactive Entertainment, a global leader in entertainment and a wholly-owned subsidiary of Sony Group Corporation, committed to innovation, inclusivity, and empowering employees passionate about gaming and technology.
• • The analyst will develop expertise in advanced marketing analytics, gain hands-on experience with enterprise-grade CRM and clean room technologies, strengthen cross-functional leadership and storytelling abilities, and drive measurable impact on marketing performance and strategic decision-making across paid and owned channels.