Senior Integrated Campaign Marketing Manager - AMER

📋 Description

• • Are you a seasoned marketing professional with a passion for orchestrating impactful B2B campaigns that drive significant pipeline growth? Camunda, a leader in enterprise agentic automation, is seeking a Senior Integrated Campaign Marketing Manager for the Americas region to spearhead our marketing efforts and contribute to our rapid global expansion. This is a unique opportunity to join a fully remote, globally recognized company that is rewriting the rules of modern business, celebrated for its innovation, flexibility, and commitment to employee well-being.
• • At Camunda, we empower organizations to orchestrate complex business processes, leveraging cutting-edge AI agents to connect people, systems, and processes. Our platform is trusted by over 700 leading companies worldwide, including Atlassian, ING, and Vodafone, enabling them to drastically reduce time-to-value, enhance operational efficiency, and elevate customer experiences. Our recent recognition as a Visionary in the 2025 Gartner® Magic Quadrant™ for Business Orchestration and Automation Technologies underscores our market leadership and innovative approach.
• • As the Senior Integrated Campaign Marketing Manager, you will be at the forefront of developing and executing comprehensive marketing strategies designed to generate demand and build a robust sales pipeline across the Americas. You will own the end-to-end campaign lifecycle, from initial strategy and planning through to execution, analysis, and optimization. This role demands a strategic thinker with a hands-on approach, capable of translating business objectives into actionable marketing plans that resonate with our target audience.
• • Your responsibilities will encompass a wide range of critical marketing functions. You will be instrumental in designing and managing the implementation of integrated B2B marketing campaigns across a diverse array of channels, including digital (SEM, display, social media), email marketing, and events. Your strategic vision will guide the development of the overall campaign strategy, encompassing the campaign calendar, core messaging, and content themes, ensuring alignment with Camunda's brand voice and market positioning.
• • Collaboration is key to success in this role. You will work closely with sales, product marketing, demand generation, and other internal stakeholders to ensure seamless alignment between marketing initiatives and overarching business objectives. This cross-functional partnership will be vital for maximizing campaign effectiveness and achieving our revenue goals. You will also be responsible for meticulously tracking, analyzing, and reporting on campaign performance, utilizing data to measure return on investment (ROI), identify key insights, and pinpoint areas for continuous improvement. This data-driven approach will be essential for optimizing campaign strategies and ensuring maximum impact.
• • Furthermore, you will play a crucial role in managing campaign resources effectively. This includes overseeing campaign budgets, production schedules, and ensuring that all marketing activities are completed on time and within budget. You will also be responsible for content coordination, developing clear and concise creative briefs and collaborating with internal creative teams and external agencies to produce high-quality marketing collateral that supports campaign objectives. A significant focus will be placed on implementing effective demand and lead generation strategies to consistently fill the sales funnel and support the sales team's efforts.
• • This role is ideal for an experienced marketer who thrives in a fast-paced, dynamic environment and is eager to make a tangible impact. You will have the autonomy to shape campaign strategies while benefiting from the support of a collaborative and innovative global team. If you are passionate about B2B marketing, possess a strong understanding of the sales funnel, and are adept at leveraging digital channels to drive results, we encourage you to apply. Join us at Camunda and be a part of our exciting journey as we continue to lead the future of enterprise agentic automation.