Senior Lead, Events Activation

📋 Description

• • Bjak is at the forefront of revolutionizing the insurance industry in Southeast Asia, having built the region's first and leading insurance platform that has already served over 8 million users. Our mission extends beyond digitizing insurance; we are committed to building superior application platforms across emerging use cases, increasingly integrating Artificial Intelligence to create successful businesses and contribute positively to society by enhancing efficiency. Our culture is built on engineering and product excellence, characterized by a densely talented, highly motivated, and collaborative team operating within a very flat organizational structure. Every member is expected to be hands-on, directly contributing to our ambitious mission.
• • As the Senior Lead, Events & Activation, you will be instrumental in shaping and executing Bjak's on-ground marketing presence across the dynamic ASEAN region. This is a critical role that demands a blend of strategic thinking and hands-on execution to amplify our brand awareness and drive user acquisition through impactful offline initiatives. You will be the driving force behind our events, activations, and on-ground campaigns, ensuring they resonate with our target audiences and align seamlessly with our overarching business objectives.
• • Your core responsibility will be to develop and implement clear, effective on-ground marketing and activation plans. This involves translating high-level business goals into actionable strategies that capture attention and generate tangible results. You will be responsible for the end-to-end execution of a diverse range of activities, including but not limited to, major events, engaging roadshows, strategic sponsorships, and innovative activation campaigns designed to connect with consumers in meaningful ways.
• • A key aspect of this role is leadership and team development. You will manage and mentor a dedicated on-ground activation team, fostering an environment of collaboration, efficiency, and high-quality execution. Your ability to guide and inspire your team will be crucial in ensuring the smooth operation and successful delivery of all planned initiatives, from initial concept to final wrap-up.
• • Collaboration is paramount. You will work in close partnership with various cross-functional departments, including Sales, Public Relations (PR), Digital Marketing, and Product teams. This integrated approach ensures that all on-ground activities are consistent with our brand messaging and complement our broader marketing and business strategies, creating a unified and powerful brand experience.
• • Operational excellence will be a hallmark of your work. This includes meticulous vendor management, including sourcing, negotiation, and relationship management, as well as handling all necessary logistics, permits, and approvals required for the successful execution of on-ground activities. Your attention to detail in these areas will prevent disruptions and ensure seamless event delivery.
• • Performance measurement and continuous improvement are vital. You will be responsible for tracking the performance of all events and activations, analyzing key metrics, and generating regular reports. These insights will be used to evaluate campaign effectiveness, identify areas for optimization, and inform the strategy for future initiatives, ensuring a data-driven approach to our on-ground marketing efforts.
• • Financial stewardship is also a key component. You will manage activation budgets responsibly, ensuring that every initiative delivers a strong return on investment (ROI) and maintains cost efficiency without compromising on quality or impact. Your financial acumen will be critical in maximizing the value of our marketing spend.
• • This role offers a unique opportunity to shape Bjak's offline brand presence across Southeast Asia, contributing directly to our growth trajectory. If you are a proactive, creative, and results-oriented individual with a passion for building impactful brand experiences, we encourage you to apply and become a vital part of our mission to drive efficiency and success through innovative technology.