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Job Overview
Location
Remote
Job Type
Full-time
Category
Marketing
Date Posted
October 3, 2025
Full Job Description
đź“‹ Description
- • Lead the strategic planning, negotiation, and execution of high-impact direct media buys across digital, print, and emerging channels for Fortune-500 pharmaceutical and biotech clients, ensuring every dollar spent advances patient outcomes and brand objectives.
- • Own the full P&L for a multi-million-dollar portfolio of direct-buy campaigns, forecasting spend, tracking ROI, and presenting performance narratives to C-suite stakeholders with clarity and confidence.
- • Translate complex healthcare data—ranging from epidemiology to competitive intelligence—into audience-centric media strategies that resonate with HCPs, patients, and caregivers while remaining fully compliant with FDA, OPDP, and global regulatory standards.
- • Build and mentor a distributed team of buyers, analysts, and trafficking specialists; set clear KPIs, run weekly stand-ups, and foster a culture of continuous learning where curiosity and accountability drive award-winning work.
- • Partner with Real Chemistry’s AI & Analytics practice to pilot machine-learning bidding models, dynamic creative optimization, and real-time attribution dashboards that push the boundaries of what media can achieve in health communications.
- • Negotiate directly with premium endemic publishers (NEJM, Medscape, WebMD), endemic networks, and programmatic direct platforms to secure first-look inventory, custom content integrations, and value-added placements that elevate brand equity.
- • Serve as the senior escalation point for campaign troubleshooting—whether it’s a creative rejection from MLR, a pixel misfire, or an urgent budget reallocation—delivering calm, decisive solutions that keep launches on schedule.
- • Translate medical, legal, and regulatory feedback into actionable trafficking instructions, ensuring every tag, landing page, and data pass adheres to privacy regulations (HIPAA, GDPR, CCPA) and client SOPs.
- • Collaborate with cross-functional squads including creative, strategy, medical affairs, and data science to design omnichannel journeys that seamlessly connect HCP webinars, patient support programs, and unbranded disease education.
- • Present quarterly business reviews to global brand teams, showcasing how direct-buy tactics accelerated script lift, improved patient adherence, or expanded market share—backed by statistically significant data and compelling storytelling.
- • Champion test-and-learn roadmaps that explore emerging channels such as digital out-of-home in medical centers, audio advertising in telehealth waiting rooms, and CTV placements within condition-specific content.
- • Oversee implementation of third-party verification (DoubleVerify, IAS) and custom brand-safety parameters to protect client reputation in an increasingly complex media environment.
- • Contribute to Real Chemistry’s thought-leadership engine by authoring POVs on cookieless future, ID resolution in healthcare, and the convergence of media and real-world evidence.
- • Manage vendor contracts, MSAs, and SOWs with meticulous attention to detail, ensuring favorable terms, clear SLAs, and seamless renewals that safeguard both client and agency interests.
- • Foster inclusive, remote-first collaboration across time zones, leveraging tools like Slack, Asana, and Miro to keep every stakeholder aligned and energized from kickoff to wrap report.
- • Drive DE&I initiatives within media planning—prioritizing publishers and creators that authentically reach underrepresented patient populations and elevate health equity.
- • Stay ahead of FDA draft guidances, PhRMA codes, and platform policy shifts, translating regulatory changes into proactive guidance that keeps campaigns compliant and future-proof.
- • Celebrate wins loudly—whether it’s a 40% cost-per-script reduction or a Cannes Lions shortlist—while conducting blameless post-mortems that turn every setback into shared wisdom.
🎯 Requirements
- • 8+ years of direct media buying experience, with at least 3 years in a leadership role within healthcare or pharmaceutical advertising
- • Proven track record of managing annual budgets exceeding $10M across digital, print, and emerging channels
- • Deep fluency in FDA, OPDP, and MLR processes; ability to shepherd creative through medical-legal review without delays
- • Expert-level proficiency in ad-tech stacks including DV360, MediaOcean, Prisma, and verification tools (DoubleVerify, IAS)
- • Nice-to-have: Advanced certification in programmatic buying (IAB, Google Skillshop) and familiarity with real-world evidence data partnerships
🏖️ Benefits
- • Fully remote-first culture with quarterly travel stipends for team collaboration and client meetings
- • Comprehensive health, dental, vision, and mental-wellness coverage for employees and dependents from day one
- • Annual professional-development budget of $3,500 plus paid time off for industry conferences and certifications
- • Generous PTO policy (20 days minimum) plus company-wide mental-health days and a year-end shutdown
Skills & Technologies
Senior
Remote
About Real Chemistry LLC
Real Chemistry is a healthcare-focused commercialization partner providing data-driven strategy, medical communications, advertising, patient engagement, and technology solutions to pharmaceutical and biotech companies. It integrates clinical and commercial data to accelerate product launches, improve patient access, and enhance health outcomes. Services span market access consulting, medical affairs, omnichannel marketing, and AI-enabled analytics, supporting brands from clinical development through post-launch. Founded in 2001 and headquartered in San Francisco with global offices, Real Chemistry employs over 2,000 professionals serving more than 1,000 life-science clients worldwide.
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