Senior Manager of Retention

Fitt Insider Inc.

Job Overview

Location

Remote (US)

Job Type

Full-time

Full Job Description

📋 Description

• Senior Manager of Retention role focused on owning the full customer lifecycle from first purchase through long-term loyalty across email, SMS, subscriptions, direct mail, post-purchase flows, winbacks, and beyond for a real-food nutrition company specializing in regeneratively raised meat snacks and supplements.
• Day-to-day responsibilities include owning Klaviyo for segmentation, flows, testing, and reporting; managing campaign calendars and execution for all lifecycle campaigns; leading voice memo SMS campaigns and testing new formats; collaborating with internal teams on design, coordination, and QA; overseeing direct mail creative and strategic execution; driving retention through winbacks, churn mitigation, loyalty, upsell, and save strategies; partnering with Marketing to evolve offerings and optimize onboarding; using data for cohort analysis and predictive models to identify LTV growth opportunities; mapping and optimizing customer journeys across touchpoints; deploying behavioral segmentation; running experiments across messaging, offers, and flow timing; tracking KPIs like LTV, churn, deliverability, and subscription health; translating insights into action across marketing, CX, and product teams; and proactively identifying trends, risks, and opportunities.
• The company is a fast-growing, real-food nutrition brand focused on making eating like a human easy, honest, and impactful, with $20M+ in revenue from email + SMS and nearly $1M in MRR from subscriptions launched earlier this year, scaling rapidly in the CPG space.
• In this role, you will develop and execute a strategic lifecycle roadmap, scale the email list to 1 million engaged subscribers, build one of the strongest subscription programs in the category, gain deep expertise in retention tech-stack (Klaviyo, Postscript, Luna, PostPilot), sharpen analytical skills in LTV, CAC:LTV, churn, and cohort analysis, and grow leadership experience by mentoring a coordinator or specialist while driving measurable impact in a high-growth DTC environment.

🎯 Requirements

• 4-6+ years in retention, lifecycle marketing, CRM, or subscription growth for e-commerce or consumer brands
• Deep Klaviyo expertise, including segmentation, deliverability, dynamic flows, and analytics
• Strong command of retention metrics: LTV, CAC:LTV, churn, cohorts, repeat rate, and subscription KPIs
• Proficiency in Excel/Sheets and comfort working with dashboards or BI tools like Triple Whale
• Experience managing or mentoring another marketer (e.g., coordinator or specialist)
• Comfort using AI to speed up workflow and experimentation

🏖️ Benefits

• Opportunity to scale email list to 1 million engaged subscribers and build a top-tier subscription program in the CPG category
• High-impact role in a fast-growing, mission-driven real-food nutrition company with $20M+ in email/SMS revenue and nearly $1M in MRR from subscriptions
• Collaborative, hands-on environment where you work closely with Director of Marketing and Director of Growth on strategy and execution
• Exposure to a modern retention tech-stack including Klaviyo, Postscript (SMS), Luna (subscriptions), and PostPilot (direct mail)
• Chance to develop leadership skills by mentoring a marketing coordinator or specialist
• Remote work flexibility within the US

Skills & Technologies

Senior

Remote

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Fitt Insider Inc.

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About Fitt Insider Inc.

Fitt Insider Inc. is a media and data company that covers the business of fitness and wellness. Through newsletters, podcasts, market research reports and a searchable database, it tracks funding, M&A, emerging brands and consumer trends across gyms, nutrition, wearables, digital health and active lifestyle sectors, serving investors, operators and job-seekers with actionable insights.

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