Job Overview
Location
USA - Remote
Job Type
Full-time
Category
Marketing
Date Posted
May 20, 2026
Full Job Description
đź“‹ Description
- • Lead consumer paid media strategy and execution for the Consumer Marketing team as a Senior Manager, Paid Consumer Acquisition, owning aggressive growth targets from concept through execution to profitable outcomes.
- • Own the paid acquisition engine across channels (paid search, paid social, emerging media), partnering with Marketing, Product, Engineering, Analytics, and Creative to profitably acquire new consumers and support brand and growth objectives.
- • Work within Credit Acceptance Corporation’s award-winning, Great Place to Work culture, supporting a stable financial history and mission-driven team focused on innovation and compliance in the used car finance industry.
- • Develop strategic growth advantages, launch new capabilities in ambiguous areas, and design net-new acquisition journeys while leading a team and managing agency partners with a hands-on, performance-driven mindset.
🎯 Requirements
- • Bachelor’s degree or equivalent experience.
- • 7+ years of hands-on experience in paid acquisition/performance marketing with a track record of owning and growing multi-channel media programs tied to revenue or application targets.
- • Direct experience managing significant media budgets and optimizing toward CAC, ROAS, or similar performance metrics in fast-paced consumer environments.
- • At least 3 years of experience leading other paid marketing/performance marketers.
- • Demonstrated experience owning acquisition workstreams end-to-end—from strategy and planning through execution, optimization, and executive-level readouts.
- • Experience working directly with senior stakeholders (Director/VP level), including presenting performance results, trade-offs, and recommendations.
🏖️ Benefits
- • Excellent benefits package including 401(K) match, adoption assistance, parental leave, tuition reimbursement, and comprehensive medical/dental/vision coverage.
- • Opportunity to work remotely with occasional planned travel to the Southfield, Michigan office, or the option to work onsite if requested.
- • Part of a Great Place to Work culture with recognition for workplace excellence and a focus on organizational health, innovation, and inclusion.
- • Access to professional development resources and a supportive environment that values accountability, feedback, and strategic planning.
Skills & Technologies
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About Credit Acceptance Corporation
Credit Acceptance Corporation is a Michigan-based auto finance company founded in 1972. It provides financing programs to automobile dealers that enable them to sell vehicles to consumers, regardless of credit history. The company purchases consumer loans originated by dealers under its Portfolio and Purchase Programs, then services these receivables. Credit Acceptance operates across the United States and reports financial results through its Consumer Loan segment. The company generates revenue primarily through interest and fees on its portfolio of automobile loans.
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