Senior Manager, Programmatic B2B

Wpromote, Inc.

Job Overview

Location

Remote, United States

Job Type

Full-time

Full Job Description

📋 Description

• Lead enterprise-level paid search strategy and execution for a high-investment client engagement exceeding $100M in annual media spend across multiple products, audiences, and business priorities.
• Act as a deeply integrated extension of the client’s marketing organization, aligning paid search initiatives with broader business objectives and stakeholder expectations.
• Manage end-to-end performance strategy for programmatic B2B paid search campaigns, optimizing for ROI, conversion efficiency, and scalable growth in complex, multi-channel environments.
• Oversee campaign execution across major platforms including Google Ads, Microsoft Advertising, and other enterprise-grade paid search tools, ensuring technical accuracy and performance maximization.
• Collaborate cross-functionally with data analysts, creative teams, and media buyers to align messaging, targeting, and budget allocation with performance goals.
• Deliver executive-level reporting and insights to senior client stakeholders, translating complex performance data into strategic recommendations and actionable business outcomes.
• Maintain rigorous accountability for campaign performance metrics, including CPA, ROAS, impression share, and attribution accuracy across multi-touch attribution models.
• Drive innovation in paid search tactics by testing new audience segments, bidding strategies, automation tools, and emerging platform features within enterprise-scale constraints.
• Serve as the primary point of contact for client communications, managing expectations, resolving escalations, and building trusted advisory relationships at the C-suite level.
• Coordinate with internal teams to ensure seamless onboarding of new products, campaigns, or business units into the paid search ecosystem with minimal disruption.
• Monitor competitive landscape and industry trends to inform strategic adjustments and maintain client leadership in high-visibility B2B markets.
• Ensure compliance with internal processes, client brand guidelines, and platform policies across all paid search activities.
• Support the scaling of Wpromote’s enterprise practice by contributing to process documentation, team mentorship, and best practice development.
• Maintain deep expertise in enterprise SaaS, fintech, HR/payroll, or SMB platform verticals to effectively contextualize campaign performance within client business models.
• Balance strategic oversight with hands-on campaign management, ensuring both macro-level performance and micro-level optimization are consistently addressed.
• Participate in internal knowledge-sharing sessions, client workshops, and agency-wide training to elevate team capabilities and client outcomes.
• Adapt to evolving client needs and market dynamics with agility, maintaining a proactive approach to campaign evolution and risk mitigation.
• Leverage Wpromote’s remote-first culture to deliver high-impact results while maintaining strong alignment with distributed teams across the U.S.

🎯 Requirements

• Proven experience leading enterprise paid search programs with annual media spend exceeding $50M
• Demonstrated success managing complex, multi-product B2B client engagements in SaaS, fintech, HR/payroll, or SMB platform industries
• Expertise in Google Ads, Microsoft Advertising, and enterprise-level performance marketing platforms
• Strong track record of executive communication and stakeholder management with C-suite clients
• Deep understanding of attribution modeling, multi-touch analytics, and performance optimization in high-investment environments
• Ability to manage and prioritize multiple high-stakes campaigns simultaneously with precision and accountability

🏖️ Benefits

• Remote-first culture with work from anywhere options
• Unlimited PTO
• Extended Winter holiday break
• Flexible schedules
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, and Pet Insurance
• Sponsored life insurance and Short Term Disability insurance
• Annual Class Pass credits

Skills & Technologies

Senior

Remote

$110k-150k

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Wpromote, Inc.

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About Wpromote, Inc.

Wpromote is a digital marketing agency that provides performance-based services including paid search, social media advertising, SEO, email marketing, and data-driven strategy for mid-market to enterprise clients. The company emphasizes measurable results and proprietary technology to optimize media spend across Google, Meta, Amazon, and other platforms. Founded in 2001, it operates from offices across the United States and serves clients in e-commerce, SaaS, finance, and consumer goods sectors.

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