Senior Manager - Programming Strategy, Colors Kannada

📋 Description

• • Own the strategic heartbeat of Colors Kannada – translate audience data into blockbuster programming that keeps us #1 in Karnataka. You will architect the annual, quarterly and weekly content road-maps that decide what 45 million Kannadigas watch every night.
• • Lead a cross-functional command centre of researchers, data scientists, schedulers and promo producers. Your brief: turn terabytes of BARC, Zapr, Adex, Hotstar and first-party digital signals into a single, coherent story that writers, directors and marketing teams can act on within hours.
• • Pioneer next-gen consumer-insight engines. Design and run always-on quantitative panels, ethnographic immersions, social-listening dashboards and AI-propensity models that predict genre shifts six months before the competition smells them.
• • Build the scientific spine of our FPC (Fixed Point Chart). Balance GRP targets, genre mix, ad-inventory yield and brand-safety scores in one optimisation algorithm. Run scenario simulations daily so that every 30-minute slot maximises both reach and revenue.
• • Own promo ROI end-to-end. Allocate ₹X crore annual promo budget across on-air, digital and on-ground touch-points. A/B test creatives, day-parts and frequency caps; report back to the business on incremental GRPs driven per rupee spent.
• • Be the evangelist who sells the strategy. Distil complex data into board-ready narratives for the AVP, CMO and GEC business head. Deliver weekly “war-room” decks that decide whether a fiction launch moves by a week, a reality format gets a 90-minute special or a movie premiere shifts to Sunday primetime.
• • Spot white-space opportunities before they trend. From rural comedy to female-skewed thrillers, translate emerging consumer tensions into pitch-bibles that production houses can execute. Flag IP acquisition deals and co-creation partnerships that lock in exclusivity early.
• • Drive zero-error execution. Own the traffic-light dashboard that tracks promo delivery, episode compliance, rating variance and competitive gaps. If a fiction under-indexes by 10 %, you trigger contingency plans—story tweaks, cast interviews, extra GEC spots—within 24 hours.
• • Champion a culture of test-and-learn. Institutionalise post-mortems for every major premiere, capturing what creative, scheduling and marketing levers truly moved the needle. Feed insights back into writers’ rooms and marketing war-chests for the next cycle.
• • Represent Colors Kannada at industry forums, TRAI consultations and academic partnerships. Position the network as the gold standard for data-driven regional entertainment, attracting both top talent and blue-chip advertisers to the ecosystem.