Senior Marketing Analyst

📋 Description

• • Marqeta is seeking a detail-oriented Senior Marketing Analyst to join their team and play a pivotal role in transforming raw data into actionable insights. This position is crucial for optimizing marketing performance, driving business growth, and ensuring the efficiency of marketing spend. By focusing on building scalable and trusted performance reporting, validating and enhancing datasets, and creating user-friendly self-serve dashboards, the Senior Marketing Analyst will directly contribute to the company's strategic decision-making and revenue generation. This role is ideal for a data-driven individual who thrives on uncovering insights that improve pipeline efficiency and marketing ROI.
• • In this role, you will be responsible for building, maintaining, and enhancing the adoption of self-serve dashboards. This involves ensuring these dashboards are accurate, consistent, and highly usable for marketing and Go-To-Market (GTM) teams, providing them with the data they need to perform effectively. You will also prepare and refine datasets to support ongoing reporting needs, forecasting models, attribution inputs, segmentation analyses, and broader analytics initiatives, ensuring the foundation for all data-driven activities is robust. A significant part of your day-to-day will involve conducting foundational analysis of key marketing metrics, including campaign performance, customer funnel behavior, website engagement trends, audience demographics, and the efficiency of paid media investments. This analytical work will provide critical insights into what's working and where improvements can be made.
• • Furthermore, you will define the necessary tracking requirements for marketing initiatives and collaborate closely with platform owners, such as those managing Google Analytics 4 (GA4), Salesforce, Marketo, and various paid media platforms. This partnership is essential to support accurate data implementation and ensure that all incoming data is properly validated before it's used for analysis. You will also be tasked with designing and executing measurement and testing plans. This includes setting up experiments, performing quality assurance on the testing framework, and conducting initial analysis of the results to understand the impact of marketing activities. Maintaining the overall quality and reliability of marketing analytics data is paramount. This involves overseeing data across source systems, ingestion pipelines, data warehouses, and Business Intelligence (BI) layers, actively investigating any issues, validating data transformations, and coordinating updates to ensure reporting remains consistent and trustworthy.
• • The team at Marqeta operates under a 'Flexible First' model, offering the opportunity to work remotely from anywhere within Ontario or British Columbia, Canada. This approach emphasizes trust and autonomy, allowing employees to choose their most productive working environment. The Senior Marketing Analyst will be an integral part of a collaborative environment, working closely with Integrated Marketing, Demand Generation, Marketing Operations (MarketingOps), Web Strategy, and Revenue Operations (RevOps) teams. This cross-functional collaboration is key to ensuring consistent and accurate reporting across the entire customer journey and for delivering insights that directly inform marketing strategy and execution. The company is a leader in embedded finance, powering well-known brands and aiming to change the way money moves, offering a chance to be part of a significant market opportunity.
• • This role offers a unique opportunity for professional growth and development. You will gain hands-on experience with modern cloud data stacks, including tools like Fivetran, Snowflake, BigQuery, and LookML, deepening your expertise in data pipeline management and validation. You will have the chance to significantly influence marketing strategy by providing data-backed recommendations, thereby enhancing your ability to translate complex analytical findings into clear, actionable insights for stakeholders. By defining tracking requirements and designing measurement plans, you will hone your skills in experimental design and data validation. The role also provides exposure to various marketing platforms and CRM systems, broadening your understanding of the marketing technology landscape and enabling you to become a go-to expert for marketing analytics within the organization. Ultimately, you will contribute to Marqeta's mission of unlocking equitable financial access for all, making a tangible impact on the future of finance.