Senior Paid Media Campaign Manager

📋 Description

• • Role: Senior Paid Media Campaign Manager
• • Location: Remote, Central/South America
• • Working hours: CT, USA
• • Type: Contractor, part-time to start with potential to grow
• • This is a technical, hands-on media-buying role. You will be responsible for building, optimizing, troubleshooting, and documenting performance campaigns across Meta and LinkedIn, with a strong emphasis on lead generation, attribution, and server-side tracking (Meta CAPI/GTM).
• • KEY RESPONSIBILITIES
• • Campaign Execution & Optimization: Build, launch, manage, and optimize multi-channel performance media campaigns across Meta Ads Manager (Facebook/Instagram) and LinkedIn Campaign Manager to drive qualified leads for U.S. higher education clients.
• • Lead Gen & Audience Management: Manage campaign budgets, pacing, custom/lookalike audiences, retargeting pools, and native LinkedIn Lead Gen Forms. Conduct continuous creative and copy A/B testing.
• • Technical Tracking & Attribution: Independently set up, validate, and troubleshoot Meta Pixel, custom conversion events, Meta Conversions API (CAPI), GA4, and Google Tag Manager (GTM).
• • Quality Assurance & Performance Insights: Conduct thorough pre-launch QA across all ad builds, creative, copy, and tracking setups. Extract actionable performance insights for client-facing reporting.
• • Paid Search Support: Assist our Paid Search Lead with QA, link testing, and conversion tracking validation on Google Ads and Microsoft Ads as needed.
• • MUST-HAVE QUALIFICATIONS
• • 5+ Years of Hands-On Paid Media Experience: Deep technical proficiency in Meta Ads Manager and LinkedIn Campaign Manager.
• • Proven Lead Generation Track Record: Direct experience managing full-funnel lead gen campaigns with measurable ROI (not just e-commerce, traffic, or boosted posts).
• • Technical Tracking Expertise: Hands-on experience setting up and troubleshooting Meta CAPI, Meta Pixel, GTM, and GA4 event tracking.
• • Multi-Account Management: Ability to organize, prioritize, and manage multiple complex client accounts concurrently.
• • Fluency in English: Outstanding written and spoken English communication skills suitable for direct collaboration with U.S. teams.
• • U.S. Overlap: Available to work during standard U.S. business hours.
• • PREFERRED QUALIFICATIONS (STRONG PLUS)
• • Industry Experience: Direct experience running media for Higher Education, B2B enterprise, financial services, healthcare, or other high-consideration/regulated verticals.
• • Agency Background: Prior experience working within global, regional, or large performance marketing agencies.
• • Certifications: Meta Blueprint Certified, LinkedIn Marketing Labs Certified, or Google Analytics/Tag Manager certified.
• • Bonus Platforms: Experience with Reddit Ads, Google Ads, or Microsoft Ads.
• • This is strictly a performance marketing and paid media role—not a content creation or organic social position.