Job Overview
Location
Remote - Canada
Job Type
Full-time
Category
Marketing
Date Posted
March 18, 2026
Full Job Description
đź“‹ Description
- • As a Senior Paid Media Lead at Directive Consulting, you will play a pivotal role in driving measurable growth for B2B SaaS and tech clients by leading paid media strategy and execution that focuses on generating SQLs and customers—not just vanity metrics—through the company’s proprietary Customer Generation methodology.
- • You will serve as a trusted, client-facing strategist responsible for overseeing a portfolio of mid-tier and enterprise accounts, ensuring alignment between client goals, internal teams, and vendor partners while delivering high-impact, data-driven campaigns across Google Ads, Facebook Ads, LinkedIn Ads, and other platforms.
- • Directive Consulting is a performance marketing agency specializing in SaaS and tech, known for its innovative Customer Generation framework that prioritizes revenue-linked outcomes over traditional marketing KPIs, and values curiosity, analytical rigor, and storytelling with data.
- • You will collaborate closely with an Associate Director to ensure internal and client objectives are met, while mentoring junior team members and contributing to a culture of continuous learning, especially around emerging trends like AI and automation in marketing.
- • In this role, you will deepen your expertise in B2B SaaS paid media, refine your ability to translate complex data into compelling narratives, and lead strategic initiatives that directly impact client retention, expansion, and revenue growth—positioning you as a trusted advisor in the performance marketing space.
- • You will build and optimize quarterly paid media strategies, manage budgets across multiple channels, ensure accurate lead routing in CRM systems, and drive referrals through strong client relationships and professional networking.
- • Your day-to-day will involve executing and optimizing PPC campaigns, conducting keyword research and audience targeting, writing high-performing ad copy, analyzing performance via Google Analytics, GA4, and Excel, and making data-driven decisions to maximize ROI.
- • You will maintain personal productivity and utilization targets, communicate weekly with vendors and operational partners, and present clear, actionable results to client stakeholders and executives.
- • Success in this role means managing approximately five mid-tier and enterprise accounts, exceeding department OKRs related to client growth and goal attainment, building long-term trust that drives renewals, and cross-selling complementary services like SEO, CRO, and video.
- • You will embody Directive’s core values—People First, curiosity, quality obsession, and innovation—in every interaction, both internally and externally, while enjoying the flexibility of a remote-first culture with opportunities to connect with teams in Irvine, California.
- • This role offers the chance to grow into a leadership position within a fast-growing agency that values continuous learning, encourages experimentation with AI and automation, and rewards tenure-based bonuses and annual anniversary trips with leadership.
🎯 Requirements
- • 3+ years of experience working at a performance or digital marketing agency
- • Proven experience managing paid media campaigns for B2B SaaS or tech clients in an agency setting
- • Deep expertise in Google Ads, Facebook Ads, LinkedIn Ads, and other paid search and social platforms
- • Proficiency in analyzing campaign performance using Google Analytics, GA4, Excel, or similar tools to make data-driven optimization decisions
- • Ability to build, manage, and optimize paid media budgets across multiple channels while ensuring accurate lead routing in CRM systems
- • Strong communication skills to translate strategy and data into clear narratives for client stakeholders and executives
🏖️ Benefits
- • 100% employer-paid medical, dental, and vision plans for employees, with 50% employer contribution for dependents
- • Unlimited PTO with a 2-week minimum, paid company holidays, birthday off, and year-end recharge (Dec 24–Jan 1)
- • Access to mental health support via Spring Health and Headspace, plus Gympass for physical wellness
- • Traditional and Roth 401(k) with a 3% company match, annual tenure-based bonus, and annual anniversary trip with peers and executive leadership
Skills & Technologies
Spring
Senior
Remote
About Directive Consulting LLC
Directive is a performance marketing agency for software companies, blending search, paid media, and content strategy to accelerate pipeline growth. Founded in 2014 and headquartered in Irvine, California, the agency serves B2B SaaS clients across North America and Europe through data-driven programs that integrate SEO, PPC, and lifecycle marketing. Services include paid search, paid social, marketing automation, and revenue operations consulting, delivered by cross-functional teams focused on measurable pipeline and ARR impact rather than vanity metrics.
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