Job Overview
Location
Remote - Canada
Job Type
Full-time
Category
Marketing
Date Posted
March 18, 2026
Full Job Description
đź“‹ Description
- • As a Senior Paid Media Strategist at Directive Consulting, you will play a pivotal role in driving measurable growth for B2B SaaS and technology clients by leveraging the company’s proprietary Customer Generation methodology, which prioritizes SQLs and customer acquisition over traditional marketing metrics, ensuring strategies are directly tied to revenue outcomes.
- • You will serve as a trusted, client-facing strategist responsible for overseeing and optimizing paid media campaigns across Google Ads, Facebook Ads, LinkedIn Ads, and other platforms, translating complex data into actionable insights while building long-term relationships that drive retention, referrals, and cross-sell opportunities.
- • Directive Consulting is a high-growth performance marketing agency specializing in SaaS and tech clients, known for its innovative Customer Generation framework and commitment to delivering predictable, scalable results through integrated paid media, SEO, CRO, and video strategies.
- • The team operates with a remote-first culture, emphasizing collaboration via Zoom and Slack, and values individuals who are analytically rigorous, creatively curious, and deeply committed to ethical, results-driven marketing that aligns with both client success and personal growth.
- • In this role, you will develop expertise in enterprise-level B2B paid media strategy, master the alignment of paid campaigns with CRM lead routing and sales objectives, and gain exposure to cutting-edge AI and automation tools shaping the future of performance marketing—positioning you as a leader in the evolving SaaS marketing landscape.
🎯 Requirements
- • 3+ years of experience working at a performance or digital marketing agency, with proven success managing paid media campaigns for B2B SaaS or technology clients.
- • Deep expertise in Google Ads, Facebook Ads, LinkedIn Ads, and other paid social and search platforms, including proficiency in campaign setup, optimization, bid management, and audience targeting.
- • Strong analytical skills with hands-on experience using Google Analytics, GA4, Excel, or similar tools to interpret performance data, make data-driven decisions, and demonstrate measurable ROI through metrics like OCT (Opportunity to Close).
- • Ability to build, manage, and optimize quarterly paid media budgets across multiple channels while maintaining a deep understanding of client positioning, value propositions, and lead routing accuracy within CRM systems.
- • Exceptional communication and storytelling abilities, with the capacity to translate complex strategy into clear narratives for clients and internal stakeholders, coupled with a proactive mindset for identifying referral opportunities and industry trends.
- • Demonstrated success managing mid-market to enterprise accounts, including the ability to meet or exceed department-level OKRs related to client growth, goal attainment, and retention.
🏖️ Benefits
- • 100% employer-paid medical, dental, and vision plans for employees, with a 50% employer contribution for dependents, complemented by disability and life insurance coverage.
- • Unlimited PTO with a 2-week minimum requirement, paid company holidays, birthday off, and an annual year-end recharge period (closed December 24–January 1), plus paid parental leave.
- • Access to mental health support via certified therapists through Spring Health and a Headspace membership, along with Gympass for physical wellness.
- • Traditional and Roth 401(k) plans with a 3% company match, an annual tenure-based bonus that increases over time, and an annual anniversary trip with peers and executive leadership.
- • Remote-first work environment with the flexibility to work from anywhere in Canada, supported by reliable technology infrastructure and accommodations for disabilities as needed.
Skills & Technologies
Spring
Senior
Remote
About Directive Consulting LLC
Directive is a performance marketing agency for software companies, blending search, paid media, and content strategy to accelerate pipeline growth. Founded in 2014 and headquartered in Irvine, California, the agency serves B2B SaaS clients across North America and Europe through data-driven programs that integrate SEO, PPC, and lifecycle marketing. Services include paid search, paid social, marketing automation, and revenue operations consulting, delivered by cross-functional teams focused on measurable pipeline and ARR impact rather than vanity metrics.
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