Job Overview
Location
Remote - United States
Job Type
Full-time
Category
Marketing
Date Posted
March 18, 2026
Full Job Description
đź“‹ Description
- • As a Senior Paid Media Strategist at Directive Consulting, you will play a pivotal role in driving measurable growth for B2B SaaS and tech clients by leading paid media strategy and execution that directly impacts SQLs and customer acquisition—moving beyond vanity metrics to deliver tangible business outcomes through the company’s proprietary Customer Generation methodology.
- • You will own end-to-end management of a portfolio of mid-tier and enterprise Paid Media accounts, serving as the primary client liaison while collaborating with internal teams and external vendors to ensure strategic alignment, campaign excellence, and continuous optimization across Google Ads, Facebook Ads, LinkedIn Ads, and other platforms.
- • Your day-to-day responsibilities include building quarterly paid media strategies, managing and optimizing campaign budgets, conducting deep audience and keyword research, crafting high-performing ad copy, analyzing performance data via Google Analytics, GA4, and Excel, confirming lead routing accuracy in CRM systems, and driving referrals through strong client relationships and professional networking.
- • You will work closely with an Associate Director to align personal productivity and utilization with internal and client goals, execute and optimize PPC campaigns for maximum ROI, and stay ahead of industry trends—including AI and automation—to enhance campaign performance and operational efficiency.
- • Directive Consulting is a remote-first, performance marketing agency specializing in SaaS and tech clients, known for its innovative Customer Generation framework that prioritizes qualified leads and revenue over traditional marketing metrics.
- • The company fosters a culture of continuous learning, curiosity, and problem-solving, where strategists are encouraged to live on the cutting edge of digital marketing, share insights, and grow both professionally and personally through mentorship, cross-functional collaboration, and access to industry-leading tools and training.
- • In this role, you will develop deep expertise in enterprise-level B2B paid media strategy, refine your ability to translate complex data into compelling narratives, and gain exposure to cross-selling opportunities and executive-level client communication—positioning you for advancement into leadership roles within the agency.
- • You will achieve measurable success by managing approximately five mid-tier and enterprise accounts, exceeding departmental OKRs related to client growth and goal attainment, building trust that drives renewals and expansion, and clearly articulating strategic results to stakeholders at all levels.
🎯 Requirements
- • 3+ years of experience working at a performance or digital marketing agency, specifically with B2B SaaS/tech clients in an agency setting
- • Deep expertise across paid search and paid social advertising platforms including Google Ads, Facebook Ads, LinkedIn Ads, and related tools such as Facebook Business Manager and LinkedIn Campaign Manager
- • Proficiency in analyzing campaign performance using Google Analytics, GA4, Excel, or similar analytics platforms to make data-driven decisions and optimize for ROI
- • Proven success managing mid-market or enterprise accounts with measurable results in lead generation, customer acquisition, or revenue impact
- • Ability to organize, prioritize, and manage multiple complex projects simultaneously while maintaining high quality and attention to detail
- • Strong communication skills to translate strategy, articulate insights, and tell compelling stories with data to clients and internal stakeholders
🏖️ Benefits
- • Competitive annual base salary range of $90,000–$110,000 USD with potential for bonus eligibility based on tenure and performance
- • Comprehensive health coverage including 100% employer-paid medical, dental, and vision plans for employees, plus 50% employer contribution for dependents, along with disability and life insurance
- • Holistic well-being benefits: access to certified therapists via Spring Health, Headspace membership, Gympass for fitness, and Unlimited PTO (with 2-week minimum), paid company holidays, birthday off, year-end recharge, and paid parental leave
- • Financial wellness: Traditional and Roth 401(k) plans with a 3% company match, plus an annual bonus that scales over time with tenure
- • Unique cultural perks: Annual anniversary trip with peers and executive leadership, remote-first work flexibility with optional access to state-of-the-art offices in Irvine, CA, and opportunities for global collaboration in Canada, the UK, and Australia
Skills & Technologies
Spring
Senior
Remote
$90k-110k
About Directive Consulting LLC
Directive is a performance marketing agency for software companies, blending search, paid media, and content strategy to accelerate pipeline growth. Founded in 2014 and headquartered in Irvine, California, the agency serves B2B SaaS clients across North America and Europe through data-driven programs that integrate SEO, PPC, and lifecycle marketing. Services include paid search, paid social, marketing automation, and revenue operations consulting, delivered by cross-functional teams focused on measurable pipeline and ARR impact rather than vanity metrics.
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