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Senior Product Designer, Consumer Merchandising

DoorDash, Inc.

Job Overview

Location

Indiana, USA

Job Type

Full-time

Full Job Description

📋 Description

• Own the end-to-end design vision for DoorDash’s Consumer Merchandising experience, shaping how millions of users discover, evaluate, and purchase everyday essentials—from groceries to household goods—through a seamless, mobile-first interface.
• Lead high-impact design sprints that translate complex merchandising strategies into intuitive product flows, balancing business goals (conversion, basket size, retention) with user delight and accessibility standards.
• Partner daily with Product, Engineering, Data Science, and Merchandising teams to craft data-driven experiments—A/B tests, multivariate tests, and rapid prototypes—that validate hypotheses and iterate on pricing, promotions, bundles, and personalized recommendations.
• Create and maintain a scalable design system for merchandising components (product cards, badges, filters, carousels, checkout upsells) ensuring consistency across iOS, Android, and web while enabling regional customization for 7,000+ cities.
• Champion user research across diverse demographics—urban, suburban, rural, low- and high-income households—translating insights into inclusive designs that reduce friction for first-time shoppers and power users alike.
• Define success metrics with Product Analytics: click-through rate, add-to-cart rate, average order value, and customer satisfaction (CSAT); present findings to executives and iterate quarterly OKRs based on learnings.
• Mentor a growing team of 3–5 Product Designers, running design critiques, portfolio reviews, and career development plans that elevate craft quality and foster a culture of experimentation and psychological safety.
• Collaborate with Brand Marketing to align visual storytelling—photography, illustration, motion—ensuring promotions feel native to the DoorDash voice while spotlighting local merchants and seasonal campaigns.
• Influence the 3-year product roadmap by translating merchandising insights into new bets: subscription programs, shoppable live streams, AI-powered meal planning, and sustainability initiatives that differentiate DoorDash in a crowded marketplace.
• Advocate for ethical design practices, ensuring transparency in pricing, clear labeling of fees, and accessible interfaces that meet WCAG 2.2 standards, ultimately building trust and long-term loyalty.
• Travel up to 10% annually for merchant visits, user shadowing, and cross-functional off-sites, gathering ground-level insights that fuel innovation and strengthen partnerships with local grocers and national CPG brands.

🎯 Requirements

• 6+ years of consumer-facing product design experience, with at least 2 years focused on e-commerce, marketplace, or merchandising flows.
• Expert-level proficiency in Figma, Principle, or equivalent tools for high-fidelity prototyping and design-system management.
• Demonstrated ability to run quantitative and qualitative research—SQL fluency to pull experiment data plus moderated user interviews.
• Portfolio showcasing measurable impact on conversion, retention, or average order value through A/B-tested design solutions.
• Nice-to-have: experience designing for three-sided marketplaces (consumer, merchant, dasher) and familiarity with accessibility compliance (WCAG 2.1+).

🏖️ Benefits

• Flexible remote-first culture with quarterly team off-sites and a $500 annual stipend for home-office upgrades.
• 16 weeks of fully paid parental leave for all parents, plus gradual return-to-work schedule and coaching support.
• Comprehensive medical, dental, and vision coverage effective day one, with 100% employer-paid premiums for employees and 75% for dependents.
• Annual equity refresh grants and a 401(k) plan with 4% employer match, vesting immediately.
• Wellness stipend ($150/month) and DoorDash credits ($120/month) to experience the product you help shape.

Skills & Technologies

Design

Senior

Remote

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DoorDash, Inc.

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About DoorDash, Inc.

DoorDash, Inc. operates a technology platform that connects consumers with local and national restaurants, grocery stores, and retailers in Mexico and worldwide. Through its app and website, users order meals, groceries, alcohol, and convenience items; independent contractors and merchants fulfill deliveries via on-demand logistics. Revenue comes from commissions, delivery fees, and subscription memberships. The company also offers advertising and data services to merchants, enabling them to reach customers and optimize operations. Founded in 2013 and headquartered in San Francisco, DoorDash trades on the NYSE under DASH and is expanding internationally, including operations across Mexico.

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