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Job Overview
Location
France
Job Type
Full-time
Category
Software Engineering
Date Posted
October 24, 2025
Full Job Description
đź“‹ Description
- • Own the first 30-day experience for every new SME and accountant who joins Pennylane, turning sign-ups into power users who can’t imagine running their business without us. You will map the entire activation funnel, identify drop-off points, and design experiments that lift conversion by double-digit percentages.
- • Spend 50 % of your week in the field: interviewing café owners in Lyon, shadowing an accountant in Lille, or jumping on a Zoom with a scale-up CFO in Berlin. You will translate raw anecdotes into quantified insights in Looker, then craft a crisp narrative that rallies your squad around the next bet.
- • Define quarterly OKRs that ladder up to company-level growth targets (e.g., “Increase Day-7 activation rate from 38 % to 55 %”). You will break these into weekly bets, ship MVPs behind feature flags, and iterate until the metric moves.
- • Collaborate daily with a dedicated Product Designer and a cross-functional engineering team (6-8 engineers, data analyst, QA). Together you will prototype onboarding checklists, in-product tooltips, and lifecycle emails that feel native to an accounting workflow.
- • Build a living experimentation engine: write spec docs, run A/B tests in Amplitude, and feed learnings back into the roadmap. You will evangelise a culture of rapid testing across the 40-person Product org.
- • Partner with Sales, Support, and Customer Success to surface activation blockers before they become churn risks. You will create enablement assets—videos, help-centre articles, webinars—that scale our human touch.
- • Influence the pricing & packaging roadmap by proving which activation levers unlock expansion revenue. Your dashboards will be quoted in board meetings and Sequoia updates.
- • Mentor junior PMs as the team doubles in size. You will codify playbooks, run discovery workshops, and raise the bar for how Pennylane thinks about user onboarding.
- • Champion accessibility and localisation so a plumber in Marseille and an e-commerce founder in Stockholm both feel the product was built just for them.
- • Within 30 days: complete an immersive onboarding week, shadow customer calls, ship a quick-win experiment that improves the empty-state of the dashboard.
- • Within 3 months: own a squad roadmap, launch a multi-channel onboarding sequence, and move a core activation metric by at least 5 percentage points.
- • Within 6 months: present your strategy to the exec team, recruit two additional PMs, and lay the groundwork for European expansion.
🎯 Requirements
- • 4+ years of product management experience in a high-growth SaaS or marketplace, ideally with a product-led growth motion
- • Demonstrated success owning activation, onboarding, or growth KPIs that materially impacted revenue or retention
- • Fluent in qualitative research (user interviews, JTBD, diary studies) and quantitative analysis (SQL, cohort analysis, A/B testing)
- • Exceptional written and verbal communication in English; professional proficiency in French is highly desirable
- • Comfortable navigating complex, regulated domains—accounting knowledge is a plus but deep curiosity is enough
🏖️ Benefits
- • Work from anywhere in Europe with full remote flexibility and a generous home-office & co-working budget
- • Stock-options package so you share in the upside you help create
- • 35 days paid leave (25 standard + 10 Pennylane days) and Swile lunch credits when in France
- • Premium health coverage (Alan Blue) and unlimited access to 8 000 Gymlib fitness & wellness partners
- • Latest Apple gear, annual off-sites in the French Alps, and a culture that celebrates Thursday rooftop drinks
Skills & Technologies
REST
Product Management
Senior
Remote
About Pennylane SAS
Pennylane SAS provides cloud-based financial management software for European small and medium-sized businesses. The platform combines general ledger, invoicing, expense tracking, cash-flow forecasting and real-time banking data in one interface. Accountants and clients collaborate through shared dashboards, automated reconciliation and compliance tools for VAT and payroll. Integrations with 100+ banks, Stripe, Shopify and other services reduce manual entry. Founded in 2020 and headquartered in Paris, the company serves thousands of companies and accounting firms across France, Germany and Spain.
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