Job Overview
Location
United States
Job Type
Full-time
Category
Product Management
Date Posted
April 3, 2026
Full Job Description
đź“‹ Description
- • As a Senior Product Manager for E-Commerce at Forma Inc., you will own the evolution of the company’s on-platform benefits marketplace, driving a strategic shift from off-platform claims to intuitive, high-conversion on-platform redemptions that increase engagement, conversion, and total wallet spend.
- • You will define and execute the strategy for Forma Collective as the primary destination for benefits discovery and redemption, applying proven e-commerce and marketplace principles such as merchandising, personalization, discovery, and lifecycle engagement to transform how employees interact with their benefits.
- • Day to day, you will own the marketplace experience end-to-end, leading cross-functional efforts to design and launch features that nudge users toward on-platform redemption, including timely prompts, curated collections, and behaviorally informed user journeys.
- • You will drive measurable growth by increasing marketplace visits, conversion to purchase, and total GMV/wallet spend on-platform through data-informed experimentation and iterative optimization.
- • You will lead experimentation at scale, developing hypotheses from user behavior and spend data, designing and running structured A/B and multivariate tests to optimize key performance indicators.
- • You will create compelling redemption moments by surfacing benefits in contextually relevant ways, leveraging lifecycle triggers and personalized recommendations to increase perceived value and utilization.
- • You will deeply understand users by conducting research, analyzing behavioral data, and building a strong point of view on member needs, motivations, and barriers to intuitive on-platform benefits experiences.
- • You will partner closely with engineering, design, data, and leadership teams to align on priorities, communicate trade-offs, and ensure seamless execution of product initiatives that meet ambitious goals and timelines.
- • You will work comfortably in a remote-first environment, collaborating effectively across time zones with distributed technical and non-technical stakeholders.
- • You will mentor and influence team members through clear communication, superb prioritization, and problem-solving skills, helping to build consensus around complex product decisions.
- • You will contribute to a culture of innovation and inclusion at Forma, where diverse perspectives are valued and challenging assumptions is encouraged to drive better outcomes for employees and employers alike.
- • The Product team at Forma is mission-driven and data-informed, focused on transforming the broken employee benefits market into a flexible, user-centric experience that delivers real value to both employers and employees.
- • Forma has achieved strong traction with hundreds of renowned clients including Stripe, Zoom, Lululemon, and Affirm, serving nearly a million employees with a 98% customer retention rate, 75 NPS, and 98 CSAT — providing a stable, high-impact environment for product innovation.
- • In this role, you will have the opportunity to shape the future of employee benefits by building a modern, intuitive marketplace that rivals leading consumer e-commerce platforms in usability and engagement.
- • You will grow your expertise in behavioral economics, marketplace dynamics, and health-tech product strategy while making a measurable impact on how millions of people access and use their benefits.
🎯 Requirements
- • 5+ years of product management experience, with preferred experience in e-commerce and marketplace products
- • Proven ability to analyze historical user behavior and spend data to form product-first hypotheses and drive experimentation
- • Demonstrated track record of delivering ambitious products that meet organizational goals and timelines
- • Strong prioritization, communication, and problem-solving skills, with the ability to align cross-functional teams around complex initiatives
- • Comfort working effectively in a remote-first environment with distributed technical and non-technical stakeholders
🏖️ Benefits
- • Remote-first working environment
- • Medical, dental, and vision insurance plans
- • Employee wellness program
- • Home Productivity program
- • Team building program
- • 401(k) savings plan
- • Flexible PTO policy
- • 12 weeks Parental Leave + 4 additional weeks for the Birthing Parent
Skills & Technologies
About Forma Inc.
Forma Inc. revolutionizes employee benefits with its flexible spending accounts platform, encompassing Lifestyle Spending Accounts (LSAs), pre-tax accounts, and Health Reimbursement Arrangements (HRAs). Serving employers, Forma empowers companies to offer customizable benefits through a consumer-grade UI, a curated Forma Store, and a convenient Forma Visa Card, while simplifying claims administration. The platform is designed to be global and equitable, enabling organizations to adapt benefits to individual employee needs worldwide. A significant testament to its capabilities is the successful implementation of Microsoft's global LSA strategy, supporting 220,000 employees across over 100 countries, setting a new standard for global employee wellness programs. Forma helps businesses save budget while enhancing benefits for their workforce.
Subscribe to the weekly newsletter for similar remote roles and curated hiring updates.
Newsletter
Weekly remote jobs and featured talent.
No spam. Only curated remote roles and product updates. You can unsubscribe anytime.
Similar Opportunities
Montrose Environmental Group, Inc.
2 months ago
Jerry Technologies Inc.
5 days ago
InterVarsity Christian Fellowship/USA
3 months ago