Senior Product Marketing Manager

📋 Description

• • As a Senior Product Marketing Manager at dbt Labs, you will play a pivotal role in shaping the market perception of dbt—the industry standard that helps organizations build, manage, and analyze data at scale for analytics and AI—building compelling narratives, driving product adoption, and shaping how our products are used and understood by our enterprise customers.
• • You will drive go-to-market strategy for dbt features targeting AI workflows, craft product positioning and messaging grounded in customer insights, develop and execute marketing campaigns, collaborate with Product and Engineering to influence roadmap, create sales enablement materials, and measure campaign effectiveness to drive continuous improvement.
• • dbt Labs is the pioneer of analytics engineering, helping data teams transform raw data into reliable, actionable insights. Since 2016, we’ve grown from an open source project into the leading analytics engineering platform, now used by over 90,000 teams every week, driving data transformations and AI use cases. As of February 2025, we’ve surpassed $100 million in annual recurring revenue (ARR) and serve more than 5,400 dbt Platform customers, including AstraZeneca, Sky, Nasdaq, Volvo, JetBlue, and SafetyCulture.
• • In this role, you will develop strategic expertise in product marketing within the data and AI space, strengthen cross-functional leadership, deepen your understanding of enterprise GTM motions, and contribute to transformative initiatives that shape how data teams adopt and scale analytics engineering.