Senior Product Marketing Manager

📋 Description

• • As a Senior Product Marketing Manager at GotPhoto GmbH, you will define how the company’s product and features are positioned, communicated, and brought to market, playing a critical role at the intersection of Product, Marketing, and Sales to ensure product innovations translate into clear customer value and business growth.
• • Day to day, you will own product positioning and messaging by developing differentiated value propositions and translating product capabilities into customer-centric narratives; drive go-to-market strategy by defining launch plans and aligning with Marketing on channel execution; enable sales teams by creating sales enablement materials like pitch decks and battlecards; bring customer and market insights into the business through research, ICP and persona development, and competitive analysis; drive adoption and product growth by partnering with Product, Marketing, and Customer Success on lifecycle initiatives and identifying user journey friction; and act as a cross-functional connector by aligning with Product on roadmap, collaborating with Sales and Customer Success on messaging, and ensuring team alignment around shared priorities.
• • GotPhoto GmbH (operating as fotograf.de) is a mission-driven company founded in 2012 with over 150 employees, dedicated to digitalizing the photography industry by providing an end-to-end workflow and e-commerce solution that helps photographers manage photos, process payments, and spend more time behind the lens; the company emphasizes a tight-knit, entrepreneurial culture where everyone can thrive and contribute to sustainable, profitable growth.
• • In this role, you will develop expertise in B2B SaaS product marketing, refine strategic storytelling and messaging skills, deepen your ability to influence cross-functional stakeholders without direct authority, gain hands-on experience in go-to-market execution and sales enablement, and contribute directly to measurable business outcomes through improved product adoption, activation, engagement, and retention.