Job Overview
Location
Remote - Canada
Job Type
Full-time
Category
Marketing
Date Posted
February 24, 2026
Full Job Description
đź“‹ Description
- • As a Senior Programmatic Strategist at Directive Consulting, you will be at the forefront of delivering exceptional performance marketing for B2B and SaaS clients, driving tangible revenue growth rather than just leads. This is a pivotal, client-facing role where you will own the day-to-day management of programmatic campaigns, ensuring they not only meet but exceed client objectives. You will be instrumental in developing and executing sophisticated programmatic strategies across a diverse range of channels, including Display, Native, Video, and Audio, leveraging cutting-edge technology and data-driven insights.
- • Your core responsibility will be to build, manage, and optimize programmatic campaigns within leading Demand-Side Platforms (DSPs) such as DV360, The Trade Desk, and others. This involves a deep understanding of audience segmentation and targeting, utilizing both first-party and third-party data to ensure precision and efficiency. You will be expected to develop custom client strategies that align with their unique business goals, translating complex data into actionable plans.
- • A significant part of your role will involve continuous campaign optimization. This means meticulously monitoring performance, identifying trends, and making data-informed adjustments to pacing, targeting, and creative to achieve and surpass key performance indicators (KPIs). You will be responsible for generating comprehensive performance reports, distilling complex data into clear, concise insights and strategic recommendations for clients and internal stakeholders.
- • Beyond campaign execution, you will play a crucial role in troubleshooting and problem-solving. When issues arise concerning campaign performance or delivery, you will be expected to quickly identify the root cause and implement effective solutions, minimizing any impact on client results.
- • Collaboration is key to success in this role. You will work closely with internal teams, including creative, analytics, and account management, to ensure a cohesive and integrated approach to campaign execution. This cross-functional synergy is vital for delivering holistic marketing solutions that drive demand and revenue.
- • As the primary point of contact for your clients, you will build and maintain strong, trusted relationships. This involves proactive communication, providing regular updates on campaign progress, strategic shifts, and performance outcomes. You will also be responsible for presenting campaign plans, performance analyses, and strategic recommendations directly to clients, articulating the value and impact of our programmatic efforts.
- • You will be a strategic partner to our clients, helping them navigate the complexities of programmatic advertising and demonstrating how it integrates with other paid and organic channels to achieve overarching business goals. Your ability to articulate a clear vision and demonstrate measurable results will be paramount.
- • This role is ideal for someone who thrives in a fast-paced, results-oriented environment, possesses a passion for analytics and storytelling, and is eager to make a significant impact in the B2B tech and SaaS marketing landscape. You will be empowered to challenge the status quo, push campaigns beyond expectations, and contribute to shaping the future of performance marketing.
- • You will be expected to stay abreast of the latest trends and innovations in programmatic advertising, continuously learning and applying new techniques to enhance campaign effectiveness. Your expertise will be crucial in identifying new opportunities for growth and innovation for our clients.
- • Ultimately, your success will be measured by your ability to drive client satisfaction, achieve net sales margin (NSM) targets, and contribute to Directive Consulting's reputation as a leader in performance marketing that delivers real revenue.
🎯 Requirements
- • 3+ years of proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies, with a strong preference for B2B/SaaS experience.
- • Hands-on expertise in media buying, including building and optimizing campaigns in DSPs, with a preference for experience in The Trade Desk (TTD) and DV360.
- • Proven track record in programmatic media planning, buying, and building measurement frameworks to evaluate campaign success.
- • Strong understanding of how programmatic channels integrate with other paid and organic channels to holistically achieve client KPIs.
- • Experience successfully driving programmatic growth for B2B/SaaS clients with monthly budgets exceeding $50k.
- • Excellent cross-functional collaboration and client-facing communication skills, with strong interpersonal abilities.
- • Solid analytical ability, exceptional attention to detail, and a results-oriented mindset, capable of managing multiple projects effectively.
🏖️ Benefits
- • Competitive base salary and annual bonus based on tenure.
- • Comprehensive medical, dental, and vision insurance plans, including a 100% employer-paid plan for employees and a 50% contribution for dependents.
- • Robust mental and physical wellness support, including access to therapists, meditation apps, virtual workouts, and physical therapy services.
- • Generous paid time off, including unlimited PTO (with a 2-week minimum), paid company holidays, your birthday off, an end-of-year recharge period, and paid parental leave.
- • Financial benefits such as traditional and Roth 401(k) with a 3% company match.
- • Annual company-wide retreat.
Skills & Technologies
Spring
Senior
Remote
About Directive Consulting LLC
Directive is a performance marketing agency for software companies, blending search, paid media, and content strategy to accelerate pipeline growth. Founded in 2014 and headquartered in Irvine, California, the agency serves B2B SaaS clients across North America and Europe through data-driven programs that integrate SEO, PPC, and lifecycle marketing. Services include paid search, paid social, marketing automation, and revenue operations consulting, delivered by cross-functional teams focused on measurable pipeline and ARR impact rather than vanity metrics.
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