Job Overview
Location
Remote - United States
Job Type
Full-time
Category
Marketing
Date Posted
February 24, 2026
Full Job Description
đź“‹ Description
- • Directive Consulting is a premier B2B performance marketing agency dedicated to driving tangible revenue growth, moving beyond mere lead generation to focus on pipeline acceleration and fueling Sales Qualified Leads (SQLs). We specialize in a proprietary methodology called Customer Generation, designed to cut through market noise and deliver measurable results for ambitious brands.
- • As a Senior Programmatic Strategist, you will be at the forefront of our client's success, managing day-to-day programmatic operations with a focus on delivering exceptional performance and strategic insights. This client-facing role is pivotal in shaping and executing cutting-edge programmatic strategies across a diverse range of B2B and SaaS clients.
- • You will be responsible for the end-to-end campaign lifecycle, from initial strategy development and meticulous setup to continuous optimization and insightful reporting. This includes leveraging advanced audience targeting and segmentation techniques, utilizing both first-party and third-party data to ensure precision and effectiveness.
- • The role demands hands-on expertise in managing campaigns across various Demand-Side Platforms (DSPs), with a strong emphasis on platforms like DV360 and The Trade Desk. You will be tasked with building, managing, and optimizing programmatic campaigns across Display, Native, Video, and Audio channels, ensuring they consistently meet and exceed client objectives and pacing goals.
- • A key aspect of this position involves deep collaboration with internal teams, including creative, analytics, and account management. You will ensure a cohesive and integrated campaign execution by working closely with these departments, fostering a unified approach to client success.
- • As the primary point of contact for your clients, you will be responsible for building and maintaining strong relationships. This involves providing regular, transparent updates on campaign performance, articulating strategic adjustments, and presenting comprehensive campaign plans, performance reports, and forward-looking strategic recommendations.
- • You will play a critical role in developing custom client strategies that align with their unique business objectives and KPIs. This requires a deep understanding of the client's market, competitive landscape, and overall business goals to craft programmatic approaches that deliver maximum impact.
- • The ideal candidate possesses a strong analytical mindset, with the ability to dive deep into data, identify trends, and translate complex information into actionable insights. Exceptional attention to detail is paramount to ensure accuracy in campaign setup, optimization, and reporting.
- • You will be expected to proactively identify and troubleshoot any issues that may arise with campaign performance or delivery, implementing swift and effective solutions to maintain momentum and achieve desired outcomes.
- • This role requires a strategic thinker who can not only execute but also innovate. You will be encouraged to challenge the status quo, explore new approaches, and push campaigns beyond conventional expectations to spark demand for bold, innovative brands.
- • Success in this role means contributing directly to client growth and revenue, solidifying Directive's reputation as a leader in performance marketing. You will be instrumental in building marketing engines that drive pipeline, fuel SQLs, and scale brands in the competitive B2B and SaaS sectors.
- • We are looking for individuals who are passionate about performance marketing, thrive on solving complex problems, and are motivated by the prospect of making a significant impact. If you are driven by results, enjoy a fast-paced environment, and want your work to have meaningful value, you will find a rewarding career at Directive.
- • This is an opportunity to be part of a team that is shaping the future of marketing, working with forward-thinking individuals who are obsessed with analytics and storytelling, and eager to make their mark in the B2B tech and SaaS marketing landscape.
- • You will contribute to a culture that values creativity, strategic thinking, and measurable results, helping to build something that truly breaks the mold.
- • The role requires a proactive approach to staying abreast of the latest trends and technologies in programmatic advertising, ensuring our strategies remain at the cutting edge.
- • Ultimately, this position is about driving real business outcomes for our clients through sophisticated programmatic strategies, meticulous execution, and insightful analysis, all within a collaborative and growth-oriented agency environment.
🎯 Requirements
- • 3+ years of proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies, with a strong preference for B2B/SaaS experience.
- • Hands-on expertise in media buying, including building and optimizing campaigns in Demand-Side Platforms (DSPs), with a preference for experience in The Trade Desk (TTD) and DV360.
- • Proven track record in programmatic media planning, buying, and building measurement frameworks to evaluate campaign success.
- • Strong understanding of how programmatic advertising integrates with other marketing channels (paid and organic) to holistically achieve client KPIs.
- • Experience successfully driving programmatic growth for B2B/SaaS clients with monthly budgets exceeding $50,000.
- • Excellent cross-functional collaboration skills, strong client-facing communication abilities, and exceptional interpersonal skills.
- • Solid analytical ability, meticulous attention to detail, and a results-oriented mindset, with the capacity to manage multiple projects effectively.
🏖️ Benefits
- • Comprehensive medical, dental, and vision insurance plans, including disability and life insurance coverage.
- • A 100% employer-paid medical plan for the employee, with a 50% employer contribution for dependents.
- • Access to mental wellness resources, including certified therapists via Spring Health and a Headspace membership.
- • Physical wellness support through a Gympass membership.
- • Generous Unlimited Paid Time Off (PTO) policy, with a mandatory minimum of 2 weeks, plus paid company holidays, your birthday off, and an end-of-year recharge period (office closed December 24 - January 1).
- • Paid Parental Leave to support new parents.
- • Financial benefits including a Traditional and Roth 401(k) with a 3% company match.
- • Annual bonus program that scales with employee tenure.
- • An annual anniversary trip with peers and executive leadership for team building and recreation.
Skills & Technologies
Spring
Senior
Remote
About Directive Consulting LLC
Directive is a performance marketing agency for software companies, blending search, paid media, and content strategy to accelerate pipeline growth. Founded in 2014 and headquartered in Irvine, California, the agency serves B2B SaaS clients across North America and Europe through data-driven programs that integrate SEO, PPC, and lifecycle marketing. Services include paid search, paid social, marketing automation, and revenue operations consulting, delivered by cross-functional teams focused on measurable pipeline and ARR impact rather than vanity metrics.
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