Job Overview
Location
Remote - United States
Job Type
Full-time
Category
Marketing
Date Posted
March 23, 2026
Full Job Description
đź“‹ Description
- • As a Senior Programmatic Strategist at Directive Consulting LLC, you will play a pivotal role in driving measurable revenue growth for B2B and SaaS clients by designing, executing, and optimizing high-impact programmatic campaigns that go beyond lead generation to fuel pipeline and sales-qualified opportunities.
- • You will be responsible for the end-to-end management of programmatic campaigns across multiple channels—including Display, Native, Video, and Audio—leveraging platforms like DV360 and The Trade Desk to align media strategy with client business objectives and deliver performance at scale.
- • Directive Consulting is a leading B2B performance marketing agency known for its Customer Generation methodology, which focuses on delivering real revenue outcomes rather than vanity metrics, and operates with a bold, fast-paced, and innovative culture that values strategic thinking and technical excellence.
- • You will collaborate closely with cross-functional teams including creative, analytics, and account management to ensure cohesive campaign execution, while serving as the primary client-facing strategist responsible for communication, reporting, and presenting insights and recommendations.
- • In this role, you will develop deep expertise in integrating first- and third-party data for advanced audience targeting, building measurement frameworks to evaluate campaign success, and optimizing for KPIs that matter—such as NSM attainment and CSAT scores of 4.4+—while staying ahead of industry trends like AI and automation in marketing.
- • You will have the opportunity to grow your strategic and technical leadership in a high-growth environment, managing client budgets exceeding $50k/month, influencing go-to-market strategies, and contributing to the evolution of programmatic practices within a top-tier agency serving innovative B2B brands.
🎯 Requirements
- • 3+ years of proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies, with bonus consideration for B2B or SaaS experience
- • Hands-on expertise in building and optimizing campaigns in Demand-Side Platforms (DSPs), particularly DV360 and The Trade Desk
- • Strong analytical ability, exceptional attention to detail, and a results-oriented mindset with proven success in driving programmatic growth across clients with monthly budgets over $50k
🏖️ Benefits
- • 100% employer-paid medical, dental, and vision plans for employees, with 50% employer contribution for dependents, plus disability and life insurance
- • Unlimited PTO with a 2-week minimum, paid company holidays, birthday off, end-of-year recharge (Dec 24–Jan 1), and paid parental leave
- • Annual anniversary trip with peers and executive leadership, plus access to mental health resources (Spring Health, Headspace), Gympass, and a 3% company match on 401(k) contributions
Skills & Technologies
About Directive Consulting LLC
Directive is a performance marketing agency for software companies, blending search, paid media, and content strategy to accelerate pipeline growth. Founded in 2014 and headquartered in Irvine, California, the agency serves B2B SaaS clients across North America and Europe through data-driven programs that integrate SEO, PPC, and lifecycle marketing. Services include paid search, paid social, marketing automation, and revenue operations consulting, delivered by cross-functional teams focused on measurable pipeline and ARR impact rather than vanity metrics.
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