Senior Search Engine Marketing Manager

📋 Description

• • Senior Search Engine Marketing Manager role at KAYAK, part of Booking Holdings, responsible for driving growth of travel brands across North America through SEM, managing substantial advertising budgets, and leading innovative projects with global impact on international strategy.
• • Day-to-day responsibilities include defining global guidelines for in-house marketing technologies, monitoring industry shifts like AI and LLM-driven search, leading high-impact projects from ideation to delivery, communicating optimization insights to global teams, turning performance data into actionable recommendations for leadership, mentoring junior team members, and partnering with Engineering and Product teams to develop and automate marketing tools.
• • KAYAK operates a portfolio of global metasearch brands including momondo, Cheapflights, and HotelsCombined, with a focus on innovation and building the best travel search engine to help people experience the world more easily.
• • The role offers opportunity to exercise high autonomy, scale brands across major search engines, lead cross-functional initiatives with Commercial, Analytics, and Engineering teams, and shape the roadmap for internal marketing platforms while contributing to a culture of excellence and continuous experimentation.