Senior Social Media Advertising Strategist (Remote Canada)

Directive Consulting LLC

Job Overview

Location

Remote - Canada

Job Type

Full-time

Full Job Description

📋 Description

• The Paid Strategist is a crucial, client-facing role responsible for day-to-day client deliverables, creating and managing custom client strategies, and communicating with both clients and internal stakeholders on executing Paid Social deliverables.
• In this role, you will gain experience building high-performing Paid strategies for B2B businesses across Technology, Industrial, and Services markets.
• You will oversee and lead a collection of Social Media accounts, serve as direct support to client contacts, and communicate weekly with vendors or operational partners.
• You will build strategies for clients each quarter, have the ability to create, maintain, and optimize budgets for paid media campaigns, and deeply understand client positioning and unique value propositions.
• You will confirm lead routing is accurate within a CRM, be responsible for personal productivity and utilization, and work directly with Associate Director to ensure internal and client goals are being achieved.
• You will understand the value of Programmatic campaigns, drive cross-sells, upsells and referrals via client relationships and professional network, and execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI.
• You will analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance.
• You will have the ability to drive results and measure via OCT, experience with audience segmentation by tier, job title, etc., and proven and measurable success with mid-market or enterprise accounts.
• You will be able to translate and articulate strategy and tell stories with data, be equal parts competitive and curious, and live on the cutting edge of the industry.
• You will have the ability to organize, prioritize and manage multiple projects simultaneously, be quality-obsessed, and have not lost your soul for advertising.
• You will travel to visit clients approximately once per year, per client or as needed.

🎯 Requirements

• 2+ years experience working at a performance/digital marketing agency, with hands-on experience supporting B2B clients
• Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
• Understanding of different Ad Units within the LinkedIn Platform such as conversation ads, document ads, CTV and more
• Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more
• Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization
• Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance

🏖️ Benefits

• Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle
• Benefits to Support the Whole Person: Mental, Physical, Time Off, Financial, and Bonus
• Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave
• Traditional and Roth 401(k) with a 3% company match
• Annual bonus based on tenure, which scales in total amount over time

Skills & Technologies

Spring

Senior

Remote

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Directive Consulting LLC

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About Directive Consulting LLC

Directive is a performance marketing agency for software companies, blending search, paid media, and content strategy to accelerate pipeline growth. Founded in 2014 and headquartered in Irvine, California, the agency serves B2B SaaS clients across North America and Europe through data-driven programs that integrate SEO, PPC, and lifecycle marketing. Services include paid search, paid social, marketing automation, and revenue operations consulting, delivered by cross-functional teams focused on measurable pipeline and ARR impact rather than vanity metrics.

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