Senior Social Media Advertising Strategist (Remote Canada)

📋 Description

• • As a Senior Social Media Advertising Strategist at Directive Consulting LLC’s Abe division, you will lead paid social media strategy for mid-market and enterprise B2B clients, driving measurable business outcomes through innovative campaigns on LinkedIn, Meta, and other platforms.
• • Day to day, you will oversee social media accounts, serve as the primary client contact, build quarterly strategies, manage paid media budgets, optimize LinkedIn ad campaigns (including copywriting, targeting, and TAM development), analyze performance data using GA4 and Excel, confirm CRM lead routing, and collaborate with vendors and internal teams to ensure alignment and continuous improvement.
• • Abe is a fast-growing, remote-first division of Directive Consulting LLC focused exclusively on social media advertising, leveraging a proprietary Customer Generation methodology that prioritizes SQLs and customers over traditional metrics like MQLs, fostering a culture where the best idea wins and innovation is rewarded.
• • In this role, you will deepen your expertise in B2B paid social advertising, master advanced LinkedIn ad formats, lead high-impact client strategies, influence cross-sell and upsell opportunities, and grow into a trusted advisor who drives both client success and internal team performance through data storytelling and strategic execution.