Senior Social Media Advertising Strategist (Remote US) - Future Opening

📋 Description

• • Are you a highly analytical and results-driven marketing professional with a profound passion for social media advertising and a knack for building innovative strategies from the ground up? Do you thrive in a dynamic, fast-paced environment where the best idea truly wins and a growth mindset is paramount? If so, ABE Global Inc. is seeking a Senior Social Media Advertising Strategist to join our forward-thinking team.
• • ABE Global Inc. is a specialized consultancy dedicated exclusively to the realm of social media advertising. We pride ourselves on being a hub for cutting-edge strategies, empowering our clients to harness the full potential of platforms like LinkedIn and Meta to effectively reach, engage, and convert their target audiences. This is an exceptional opportunity to become an integral part of a bold and transformative agency that is experiencing significant growth and remains committed to its core values.
• • This role, internally designated as Senior Account Strategist, LinkedIn Advertising, offers a unique chance to be on the ground floor of a rapidly expanding specialty agency. You will report directly to the Associate Director and play a crucial part in our social media team's success. We operate using a proprietary methodology called Customer Generation, which prioritizes tangible outcomes like Sales Qualified Leads (SQLs) and actual Customers over traditional metrics such as Marketing Qualified Leads (MQLs).
• • As a Senior Social Media Advertising Strategist, you will work directly with our mid-market and enterprise clients, taking the lead in communicating campaign results, developing bespoke strategies, and executing high-impact Paid Media deliverables. This position is specifically designed for individuals who excel at creating and optimizing high-performing LinkedIn advertising strategies for B2B businesses, driving measurable business outcomes.
• • Your core responsibilities will include:
• • Overseeing and leading a portfolio of social media accounts, ensuring strategic alignment and optimal performance.
• • Serving as the primary point of contact and direct support for client stakeholders, fostering strong, trust-based relationships.
• • Collaborating closely with vendors and operational partners on a weekly basis to ensure seamless task alignment, uphold work quality standards, and identify opportunities for process improvement.
• • Developing comprehensive, data-informed social media strategies for clients on a quarterly basis, tailored to their unique business objectives.
• • Expertly creating, managing, and optimizing budgets for paid media campaigns across various platforms, with a strong emphasis on LinkedIn.
• • Providing fractional support for internal marketing initiatives to bolster the growth of our boutique agency.
• • Gaining a deep and nuanced understanding of each client's market positioning, competitive landscape, and unique value propositions to inform strategic decisions.
• • Ensuring the accuracy and efficiency of lead routing processes within client CRM systems.
• • Maintaining high levels of personal productivity and utilization, contributing to overall team efficiency.
• • Working in close partnership with the Associate Director to ensure both internal agency goals and client objectives are consistently met and exceeded.
• • Developing a strong understanding of the value and application of Programmatic advertising campaigns within the broader media mix.
• • Proactively identifying and driving opportunities for cross-sells, upsells, and referrals through cultivated client relationships and your professional network.
• • Executing and meticulously optimizing advertising campaigns within LinkedIn, including crafting compelling ad copywriting, developing sophisticated targeting strategies, and managing campaign elements to maximize Return on Investment (ROI).
• • Analyzing campaign performance data using tools such as Google Analytics, GA4, Excel, and other analytics platforms to derive actionable insights and make data-driven optimization decisions.
• • Segmenting audiences effectively based on criteria such as tier, job title, and other relevant demographics to ensure precise targeting.
• • Translating complex strategic concepts and campaign performance data into clear, compelling narratives that resonate with clients and executive stakeholders.
• • Embracing a mindset that is both competitive and intensely curious, approaching challenges as opportunities for problem-solving and innovation.
• • Staying at the forefront of industry trends and best practices, continuously seeking opportunities for personal and professional growth, and actively sharing knowledge with the team.
• • Demonstrating exceptional organizational skills, with the ability to prioritize and manage multiple projects simultaneously without compromising quality.
• • Maintaining an unwavering commitment to quality and a passion for advertising that drives exceptional results.
• • Traveling to visit clients approximately once per year, per client, or as otherwise needed to foster strong relationships and strategic alignment.