Job Overview
Location
Remote, United States
Job Type
Full-time
Category
Marketing
Date Posted
February 22, 2026
Full Job Description
đź“‹ Description
- • As a Senior Strategist - Paid Media at SmartBug Media, you will be at the forefront of driving impactful digital growth for our diverse clientele. You will leverage your extensive expertise in paid media to manage a portfolio of high-value and complex accounts, acting as the primary strategic architect and client-facing lead. This role is designed for a seasoned professional who thrives on developing sophisticated campaign strategies, nurturing strong client relationships, and demonstrably linking paid media performance to tangible business outcomes. You will be instrumental in ensuring our clients achieve their overarching business objectives through meticulously planned and executed paid media initiatives.
- • Your core responsibility will be the independent management of your assigned accounts. This involves taking ownership of the entire paid media lifecycle, from initial strategic planning and budget allocation to ongoing campaign execution, rigorous performance analysis, and continuous optimization. You will be expected to develop bespoke strategies tailored to each client's unique needs, considering factors such as their industry, target audience, competitive landscape, and specific business goals. This includes identifying the most effective platforms, ad formats, targeting parameters, and bidding strategies to maximize return on investment.
- • A significant aspect of this role is building and maintaining sophisticated client relationships. You will serve as the main point of contact, fostering trust and transparency through clear, concise, and proactive communication. This involves regularly presenting campaign performance, insights, and strategic recommendations to clients, ensuring they understand the value and impact of our paid media efforts. Your ability to translate complex data into actionable insights and strategic narratives will be crucial in demonstrating our agency's value and securing client confidence.
- • You will be responsible for the meticulous planning and execution of multi-platform campaigns. This requires a deep understanding of various paid media channels, including but not limited to Google Ads (Search, Display, Video, Shopping), social media advertising (Facebook, Instagram, LinkedIn, Twitter, etc.), and potentially emerging platforms. You will need to orchestrate campaigns that effectively address multiple stages of the customer journey, from awareness and consideration to conversion and retention, often supporting high-touch sales cycles and complex B2B or B2C environments.
- • Performance reporting and optimization are central to this role. You will conduct in-depth analysis of campaign data, identifying key trends, opportunities, and areas for improvement. This involves utilizing various analytics tools to track KPIs, measure success against client objectives, and provide comprehensive reports that highlight performance, insights, and strategic next steps. Your optimization efforts will be data-driven, focusing on improving key metrics such as click-through rates, conversion rates, cost per acquisition, and overall return on ad spend (ROAS).
- • Connecting paid media performance to broader business outcomes is a critical differentiator for this Senior Strategist role. You will work closely with clients to understand their business models, sales funnels, and CRM systems (like HubSpot) to ensure paid media strategies are directly contributing to lead generation, customer acquisition, revenue growth, and other key business metrics. This requires a strategic mindset that goes beyond channel-specific metrics to understand the full impact on the client's bottom line.
- • While you will manage your accounts with moderate oversight from your Lead, you will also have opportunities to mentor and supervise junior team members. This leadership component involves guiding and supporting the development of less experienced strategists, fostering a collaborative team environment, and ensuring the consistent delivery of high-quality work across the team.
- • This position is ideal for a paid media professional with strong leadership instincts, an analytical mindset, and a proven track record of managing complex, multi-platform campaigns. If you have experience working with clients who have advanced needs, such as intricate sales processes, significant CRM integration, or a need to align paid media with sophisticated marketing automation strategies, you will find this role particularly rewarding.
- • SmartBug Media is the most decorated HubSpot agency, recognized for crafting digital solutions that empower organizations across the entire customer lifecycle. We are a fully remote team of over 250 professionals dedicated to creating intelligent web and digital ecosystems, seamlessly integrating AI-powered solutions. By aligning our expertise with our clients' unique business realities, we build scalable, innovative tools that become engines for growth, setting the course for long-term success.
🎯 Requirements
- • Proven experience (typically 5+ years) in developing, executing, and optimizing paid media campaigns across multiple platforms (e.g., Google Ads, Meta Ads, LinkedIn Ads).
- • Demonstrated ability to manage complex client relationships and serve as a primary point of contact, with strong communication and presentation skills.
- • Deep understanding of paid media analytics, reporting, and the ability to translate data into actionable strategic recommendations.
- • Experience with CRM systems (especially HubSpot) and understanding how paid media integrates with sales funnels and business outcomes.
- • Strong analytical and problem-solving skills, with a data-driven approach to campaign management and optimization.
🏖️ Benefits
- • Fully remote work environment, offering flexibility and work-life balance.
- • Opportunity to work with a highly decorated and innovative digital marketing agency.
- • Competitive salary and benefits package.
- • Professional development and growth opportunities within a supportive team structure.
- • Chance to manage high-value, complex client accounts and make a significant impact on their business growth.
Skills & Technologies
Senior
Remote
About SmartBug Media
SmartBug Media is a premier full-service digital agency and the most decorated HubSpot Elite Partner, delivering comprehensive solutions across the entire customer lifecycle. They empower businesses by optimizing demand generation, sales enablement, revenue operations, web development, and customer success, utilizing HubSpot’s full suite of Marketing, Sales, Service, Content, Commerce, and Data Hubs, alongside advanced AI solutions. Serving diverse industries including Healthcare, SaaS, and Manufacturing, SmartBug Media focuses on driving predictable growth and efficiency. With a team of over 250 experts, they were recognized as the 2024 North American Partner of the Year, providing expert-led strategies and technology integration to a broad client base.
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