Job Overview
Location
Remote
Job Type
Full-time
Category
Marketing
Date Posted
April 18, 2026
Full Job Description
đź“‹ Description
- • The Senior Vice President, Marketing and Digital Strategies leads enterprise marketing and digital strategy across MedImpact’s PBM platform and healthcare portfolio, driving brand positioning, demand generation, and revenue growth through data-driven practices while overseeing marketing investment, programs, and teams.
- • Day to day, the role involves leading multi-channel demand generation, partnering with sales to drive pipeline and revenue, owning marketing’s contribution to customer acquisition, defining brand architecture, optimizing performance through analytics, leading digital transformation via marketing automation and AI, building high-performing teams, and influencing executive and board stakeholders on strategic initiatives.
- • MedImpact Healthcare Systems, Inc. is a premier Pharmacy Benefits Management (PBM) solution delivering leading-edge pharmaceutical and technology-related solutions that improve healthcare value through transparency, choice, and innovation, with a mission to optimize satisfaction, service, cost, and quality in the healthcare industry.
- • The person can learn to lead enterprise-wide digital transformation, shape healthcare marketing strategy at scale, influence C-suite and board decisions, build high-performing teams in a regulated industry, and drive measurable growth and long-term value creation through data, innovation, and strategic leadership.
🎯 Requirements
- • BA/BS Degree or equivalent plus 15 years of related experience, including 15 years as a subject matter expert and 12 years of supervisory experience.
- • Expertise leading CRM and marketing automation strategy to drive pipeline, customer engagement, and revenue growth.
- • Strong command of marketing analytics and data visualization to inform executive decision-making and performance management.
- • Deep understanding of digital marketing ecosystems, including paid media, search, and programmatic strategy.
- • Experience overseeing customer data strategy, including segmentation, attribution, and data platforms (CDPs).
- • Familiarity with AI and advanced analytics to enhance targeting, personalization, and marketing effectiveness.
🏖️ Benefits
- • Medical / Dental / Vision / Wellness Programs
- • Paid Time Off / Company Paid Holidays
- • Incentive Compensation
- • 401K with Company match
- • Life and Disability Insurance
- • Tuition Reimbursement
Skills & Technologies
Senior
Remote
$296k-437k
Degree Required
About MedImpact Healthcare Systems, Inc.
MedImpact Healthcare Systems is a pharmacy benefit management company that provides prescription drug cost management, clinical programs, and analytics for health plans, employers, and government programs. It processes claims, negotiates drug prices, manages formularies, and offers specialty pharmacy and mail-order services aimed at improving medication adherence and reducing overall healthcare costs.
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