SMM Manager (Global) - RiseGuide

📋 Description

• • As the SMM Manager (Global) for RiseGuide, you will be instrumental in shaping and scaling the brand's presence across international markets, driving user acquisition and establishing RiseGuide as a trendsetting entity in the self-improvement space.
• • You will be responsible for the end-to-end development and launch of strategic social media channels, primarily focusing on YouTube and Instagram, transforming them into powerful media assets for the brand.
• • A core aspect of your role will involve creating viral content designed to convert viewers into active users and attract high-profile celebrity collaborations.
• • You will continuously test and iterate on hypotheses, formats, and content series, ranging from educational shows to engaging interviews with prominent figures.
• • This position demands the establishment of a rapid production workflow, overseeing the entire content lifecycle from initial concept and scriptwriting to final editing, with a strong emphasis on systematic processes and predictable, high-quality outcomes.
• • A significant part of your mandate will be the expansion of the RiseGuide brand through strategic partnerships with top-tier experts and influencers, fostering the creation of collaborative content.
• • You will actively promote courses featuring celebrities already affiliated with the platform, leveraging our social media channels as a potent media asset to drive engagement and conversions.
• • Your role will also encompass generating compelling news hooks and viral moments surrounding the brand, aiming to capture significant attention within the self-improvement niche.
• • You will take full ownership of the Social Media team, including recruitment, management, and development of a talented group of professionals such as scriptwriters, motion designers, and other creative roles.
• • You will be accountable for achieving key business metrics, including reach, subscriber growth, and conversion rates, while ensuring the efficient allocation and utilization of resources.
• • Success in this role requires a proven track record of building and scaling SMM functions from the ground up for mobile applications or media projects.
• • A deep understanding of social media algorithms across platforms like YouTube, Instagram, TikTok, and Facebook is essential for maximizing organic reach and engagement.
• • You must possess a keen ability to identify growth opportunities, interpret platform dynamics, and implement ROI-positive content initiatives that drive measurable results.
• • Expertise in the complete video content creation cycle, specifically for YouTube and Reels, including a strong grasp of retention metrics, CTR, and the mechanics of virality, is crucial.
• • A proactive, entrepreneurial mindset is vital; you should thrive in environments with high levels of ambiguity, demonstrating the ability to build structure and processes where none previously existed.
• • A high degree of ownership is expected, with a readiness to assume complete responsibility for media assets and a strong desire to directly influence key business performance indicators.
• • You will need to effectively articulate and defend your ideas to the team and founders, and possess the autonomy to make critical decisions independently when necessary.
• • Fluency in English at an Advanced level is required, with the ability to craft native, engaging copy that captivates target audiences.
• • Experience working with international markets and diverse global audiences, particularly in the US and UK, is highly desirable.
• • The ideal candidate will blend creative enthusiasm with a strong affinity for data, structure, and systematic approaches.
• • You should be a trendsetter, not just a follower, constantly seeking new avenues for brand growth and innovation.
• • A genuine desire to see the tangible impact of your content on user acquisition and the overall success of the product in the global marketplace is paramount.
• • You will contribute to the broader mission of SKELAR, a venture builder dedicated to creating international product IT companies, and support initiatives like the SKELAR foundation, which aids in the recovery and restoration of Ukraine.
• • This role offers the opportunity to be part of an environment that fosters self-realization and the creation of successful, impactful companies, contributing to building 'the next big everything'.