Social Media Content Manager

📋 Description

• • The Social Media Content Manager will lead day-to-day social media execution for a growing ecommerce brand in the Disney niche, playing a critical role in strengthening organic reach and deepening community engagement after initial success through paid advertising.
• • This role is essential for reducing founder involvement in daily operations while building a sustainable, high-performing social media presence that supports long-term brand growth and audience loyalty.
• • Create and edit short-form video content including Reels, behind-the-scenes footage, and storytelling-driven posts that resonate with the Disney community and align with brand voice.
• • Design and produce static posts, captions, and supporting creative assets for Instagram and Facebook, ensuring visual and tonal consistency across all content.
• • Repurpose existing content into multiple formats to maximize output efficiency and maintain a steady stream of engaging material without overextending resources.
• • Maintain a consistent and high-quality posting cadence across channels, adhering to a planned schedule that keeps the audience engaged and the algorithm favorable.
• • Plan and manage the content calendar across Instagram and Facebook, coordinating themes, product launches, and brand moments to ensure timely and relevant content delivery.
• • Schedule and publish content consistently using appropriate tools, ensuring posts go live at optimal times for U.S.-based audience engagement.
• • Monitor engagement and basic content performance metrics such as likes, comments, shares, and reach, using insights to inform iterative improvements.
• • Adjust content approach based on performance trends and audience response, doubling down on what works and refining underperforming formats.
• • Bring forward content ideas and suggestions based on emerging trends, audience feedback, and platform best practices to continuously improve content strategy.
• • Identify high-performing content types and recommend improvements to scaling successful formats while experimenting with new concepts.
• • Help guide content direction so the founder can shift focus from daily ideation to higher-level strategy, gradually reducing their operational burden.
• • Work closely with the founder to align on brand voice, creative direction, and feedback incorporation, ensuring all content reflects the brand’s authentic personality.
• • Take ownership of daily execution while remaining responsive to founder input, balancing autonomy with collaboration to build trust and efficiency.
• • Operate within a fully remote setup aligned with U.S. business hours (9 AM–5 PM EST), requiring reliability and proactive communication despite geographic distance.
• • Thrive in a fast-paced, founder-led environment by demonstrating initiative, adaptability, and a strong work ethic without needing constant oversight.
• • Develop expertise in niche community engagement, learning how to authentically connect with passionate audiences around shared interests like Disney and theme park culture.
• • Gain hands-on experience in end-to-end social media management—from ideation and creation to scheduling, analysis, and iteration—building a comprehensive skill set for future growth in digital marketing or content leadership.