Social Media Creative Manager

📋 Description

• • Lead the voice, look, and feel of Oowlish across TikTok and Instagram, translating our brand story into snackable, thumb-stopping content that resonates with developers, founders, and tech enthusiasts across LATAM, the US, and Europe.
• • Own the end-to-end creative process: from trend-scouting and storyboarding to filming, editing, and publishing daily posts, Reels, and TikToks that consistently hit KPIs for reach, saves, shares, and follower growth.
• • Build and manage a data-driven content calendar that balances product education, culture moments, employer-brand storytelling, and community spotlights—ensuring every asset ladders up to quarterly OKRs and revenue-driving campaigns.
• • Experiment fearlessly with new formats (AR filters, live streams, duets, stitches, carousels, UGC challenges) and iterate quickly based on real-time analytics, A/B tests, and sentiment feedback.
• • Collaborate with designers, engineers, recruiters, and client-facing teams to source authentic stories, case studies, and behind-the-scenes footage that showcase our remote-first culture and cutting-edge projects.
• • Write scroll-stopping hooks, captions, and CTAs in both English and Portuguese (Spanish is a plus) that spark conversation, drive profile visits, and convert followers into job applicants and sales leads.
• • Monitor social listening dashboards to surface emerging memes, conversations, and competitor moves—then spin them into timely, on-brand content within hours, not days.
• • Present weekly performance reports to leadership, translating complex metrics into clear insights and actionable next steps that secure continued investment in creative experimentation.
• • Foster a vibrant community by responding to DMs, comments, and tags within brand tone guidelines, turning superfans into brand ambassadors and micro-influencers.
• • Champion diversity and inclusion in every asset, ensuring representation of our multicultural team and client base across all creative outputs.
• • Mentor junior creators and interns, establishing best-practice playbooks for filming, editing, and platform optimization that scale as the company grows.
• • Partner with paid-social teams to amplify top-performing organic posts, ensuring creative consistency and maximum ROAS across always-on and burst campaigns.
• • Stay ahead of platform algorithm changes, new features, and policy updates—then proactively brief internal stakeholders and adjust strategies to maintain reach and engagement.
• • Occasional travel to São Paulo, Rio, or Fortaleza for on-site shoots, team offsites, or client events, capturing immersive content that showcases our vibrant LATAM presence.