Social Media Manager

📋 Description

• • Are you a creative and strategic social media maestro with a passion for education and a knack for building vibrant online communities? Scale Army is seeking a talented Social Media Manager to join a dynamic K-8 education company that is revolutionizing how students learn. This is a fully remote opportunity, perfect for candidates based in LATAM, Africa, and Eastern Europe, who are eager to make a significant impact on a growing organization.
• • Our client is at the forefront of educational innovation, developing personalized learning experiences and cutting-edge tools designed to empower students and parents. They are dedicated to unlocking the full potential of every learner. As their digital footprint expands, they are looking for a Social Media Manager to be the architect of their online presence, cultivating a strong, engaged community across key platforms like Instagram, TikTok, and X (formerly Twitter). If you thrive in a fast-paced environment and can translate educational goals into compelling social narratives, this role is for you.
• • This position requires you to be available during U.S. business hours, specifically 9 AM – 5 PM EST, to effectively support U.S.-based clients and collaborate with the broader team. You will be instrumental in shaping the brand's voice, driving engagement, and fostering a loyal following.
• • As the Social Media Manager, your core mission will be to oversee and elevate the company’s social media presence. This involves not just managing existing platforms but actively growing an engaged online community. You will be the driving force behind short-form video content creation, ensuring it is visually captivating and resonates with our target audience of young learners, parents, and educators. Your expertise in community engagement will be crucial in fostering meaningful interactions, responding to inquiries, and building a positive brand perception. Furthermore, you will play a supportive role in influencer marketing initiatives, helping to identify and collaborate with key voices to amplify our message and expand our reach.
• • Your responsibilities will span the entire social media lifecycle. You will be responsible for the strategic creation and scheduling of content that is not only aligned with the brand's voice but also designed to meet specific audience engagement goals. This includes crafting compelling social copy that is tailored to the unique style and audience of each platform, ensuring maximum impact. A significant part of your role will involve the editing and production of short-form video content. You’ll need a keen eye for visual storytelling and the ability to transform raw footage into engaging, brand-aligned videos that capture attention.
• • Community engagement is at the heart of this role. You will be the primary point of contact for our online community, managing daily interactions by responding promptly and thoughtfully to comments, messages, and mentions. Your goal will be to build and nurture a loyal, active, and supportive online following that feels connected to the brand’s mission. This requires a proactive approach to fostering conversations and creating a welcoming environment.
• • In terms of influencer marketing, you will collaborate closely with influencers to amplify brand messaging and reach new audiences. This involves identifying potential partners who align with our brand values and audience, and supporting the management of these collaborations to ensure they are successful in growing our audience reach and engagement.
• • Content planning and performance tracking are vital components of this role. You will partner with the wider marketing team to develop a structured content calendar that aligns with overarching brand and promotional goals. This strategic planning ensures a consistent and cohesive social media presence. Crucially, you will be responsible for tracking key social media metrics, evaluating content performance, and using these insights to adjust strategies. Your ability to analyze data, identify trends, and understand audience feedback will be essential for continuous improvement and optimization.
• • Success in this role will be measured by tangible growth in community vibrancy and engagement across Instagram, TikTok, and X. You will be expected to consistently produce compelling short-form video content that captures audience attention and drives interaction. Maintaining a consistent posting schedule and ensuring cohesive brand messaging across all platforms will be paramount. Your support for successful influencer collaborations will be key to expanding our brand’s reach, and your diligent monitoring of performance metrics and strategic iteration based on data and feedback will ensure the ongoing effectiveness of our social media efforts.
• • This is an exceptional opportunity to join a forward-thinking education company that is making a real difference. As part of a dynamic marketing team, you will have significant creative ownership and the chance to shape the company’s digital narrative. You will contribute to expanding the company’s digital presence, defining its voice across social platforms, and building a robust community. This role offers ample opportunities for professional growth within a mission-driven environment, where your contributions will be valued and impactful.