Social Media Manager

📋 Description

• • As a Social Media Manager at Ruby Labs Ltd., you will be at the forefront of driving organic growth and user acquisition across a dynamic portfolio of innovative consumer products spanning the health, education, and entertainment sectors.
• • This pivotal role involves owning the end-to-end social media strategy and execution for multiple Ruby Labs brands, with a primary objective of significantly increasing our follower base, engagement rates, and, crucially, driving product trial sign-ups.
• • You will be the architect of our brand presence on key platforms including TikTok, Instagram, Facebook, YouTube, and Snapchat, while also exploring and capitalizing on emerging social channels to stay ahead of the curve.
• • Your mission extends beyond mere content creation; you will be responsible for conceptualizing and launching high-impact, viral content campaigns, including engaging giveaways, exciting challenges, strategic collaborations with influencers or complementary brands, and community-driven initiatives that foster a loyal following.
• • A core responsibility includes the meticulous creation and management of monthly content calendars for each brand. This involves ensuring strategic alignment with overall marketing objectives, optimizing content for each platform's unique algorithms and audience preferences, and guaranteeing timely and consistent delivery of high-quality content.
• • You will be tasked with demonstrably growing our follower base and enhancing engagement metrics across all managed channels. A key performance indicator will be the improvement of social media's contribution to overall product sign-ups and trial conversions, requiring a keen eye for data-driven optimization.
• • Collaboration is central to this role. You will work hand-in-hand with our talented design teams, providing creative direction and guidance to ensure all visual content is of the highest standard and perfectly aligned with platform best practices and brand guidelines.
• • A strong analytical aptitude is essential. You will be responsible for tracking, analyzing, and reporting on key social media performance metrics on a weekly and monthly basis. This data will be the foundation for informing future content strategies, optimizing campaign performance, and identifying new growth opportunities.
• • Staying ahead of the digital curve is paramount. You will continuously monitor the latest platform trends, identify viral content formats, understand algorithm changes, and proactively suggest new ideas and test novel features or platforms to maintain our competitive edge.
• • Effective cross-functional alignment is crucial. You will collaborate closely with product teams to ensure that all social media messaging is consistent with broader product narratives and marketing campaigns, creating a unified brand experience for our audience.
• • This role demands a proactive and autonomous approach, where you will take full ownership of the performance and strategic direction of our social media channels, acting as the primary driver of success in this critical marketing function.
• • You will be instrumental in translating social media engagement into tangible business outcomes, directly impacting user acquisition and product adoption through creative and data-informed social strategies.
• • The ideal candidate will possess a deep understanding of how to build and nurture online communities, fostering meaningful interactions and transforming passive followers into active product users.
• • This is an opportunity to shape the voice and digital footprint of innovative consumer products, making a significant impact on their growth and market penetration.
• • You will be empowered to experiment, innovate, and push the boundaries of social media marketing within a fast-paced and ambitious tech environment.
• • Your success will be measured by your ability to not only grow reach and engagement but also to directly contribute to key business objectives through strategic social media management.