Social Media Manager - TikTok (all genders)

Glow25 GmbH

Job Overview

Location

Remote - Europe Only

Job Type

Full-time

Full Job Description

📋 Description

• As a Social Media Manager for TikTok at Glow25 GmbH, you will play a pivotal role in transforming the brand’s TikTok presence into a scalable engine for customer acquisition and brand awareness, directly supporting the company’s mission to redefine beauty and empower individuals to feel confident in their skin.
• You will lead the end-to-end lifecycle of TikTok content — from strategic planning and trend-driven ideation to production, publishing, performance analysis, and optimization — ensuring every piece of content aligns with brand values while maximizing reach, engagement, and conversion.
• You will bridge creativity and data, turning viral sounds and native formats into measurable business outcomes through creator collaborations and cross-functional teamwork with social, influencer, and internal stakeholders.
• Glow25 is a rapidly growing, Berlin-based Beauty & Pro Aging company with a heart-led mission to create ‘Glow-Moments’ for customers, employees, and communities — recognized for five consecutive years as a Top Company on Kununu for its authentic, positive, and inclusive culture.
• You will join a dynamic, remote-first team across Europe that values empathy, innovation, and joy in work, where your contributions will directly influence how the brand connects with audiences and scales its impact in the competitive beauty landscape.
• What you will do day to day:
• Develop and execute the TikTok channel strategy to grow reach, engagement, and follower base through data-informed planning and agile experimentation.
• Ideate, produce, and publish high-performing short-form video content that leverages native TikTok trends, sounds, and storytelling while staying true to the Glow25 brand voice and aesthetic.
• Monitor TikTok trends, algorithm shifts, and emerging formats in real time, translating insights into actionable content plans that capitalize on virality opportunities.
• Track, analyze, and report on content performance using platform analytics and internal tools, then optimize posting schedules, formats, and creative approaches based on KPIs like view-through rate, engagement, and conversion.
• Collaborate closely with creators, influencers, and the broader Social & Influencer team to co-create scalable content formats and amplify campaign reach through authentic partnerships.
• Partner with internal stakeholders (e.g., product, marketing, design) to ensure TikTok content supports product launches, campaigns, and overarching brand initiatives.
• Maintain a content calendar, manage asset production workflows (filming, editing, captioning), and ensure timely delivery of content across all TikTok initiatives.
• Stay updated on platform best practices, algorithm updates, and emerging creator ecosystems to keep Glow25 ahead of the curve in short-form video marketing.
• About the team or company:
• Glow25 is a purpose-driven Beauty & Pro Aging brand founded in Berlin, committed to helping people feel radiant in their skin through innovative products and authentic community engagement.
• The company fosters a culture of trust, flexibility, and personal growth — evidenced by five consecutive Kununu Top Company awards — where employees are empowered to work in ways that suit their strengths and lifestyles.
• What you can learn or achieve in this role:
• Master the art and science of TikTok growth — blending creative storytelling with advanced analytics to build a high-impact, revenue-generating social channel from the ground up.
• Gain deep expertise in influencer collaboration, short-form video production, and platform-native marketing, positioning yourself as a leading specialist in one of the fastest-growing digital channels in the beauty and lifestyle space.

🎯 Requirements

• Fluency in German and English at C1 level or higher, enabling effective communication with local and international stakeholders and audiences.
• 2–4 years of professional experience in Social Media Management, Content Creation, or TikTok-specific channel growth, with proven success in building or scaling TikTok accounts.
• Demonstrated ability to create performant short-form video content from concept to execution — including ideation, scripting, filming, and editing in authentic TikTok style.
• Strong understanding of TikTok’s algorithm, trend dynamics, and platform-native storytelling techniques, with experience translating trends into brand-safe, high-engagement content.
• Experience analyzing content performance using data and analytics tools, and applying insights to optimize formats, posting strategies, and creator collaborations.
• Background in Marketing, Communications, Media, or a related field is preferred but not required — relevant practical experience is equally valued.

🏖️ Benefits

• Flexible working hours and location — work when and where you’re most productive, with smart time tracking and full remote eligibility across Europe.
• One-time €500 home office stipend to set up your ideal workspace, plus the freedom to choose your preferred device (Mac or Windows).
• Monthly Glow Card with €50 credit (€600/year) to spend on Glow25 products, plus 40% off the entire product range year-round.
• Generous time off: 30 days vacation + 1 personal holiday + up to 10 days unpaid leave, with New Year’s Day off as standard.
• Annual €600 subsidy for pension contributions after probation, with an additional 20% match if you contribute personally.
• Operational health insurance providing up to €600/year reimbursement for extras like vision care, alternative practitioners, or dental cleaning.
• Access to Urban Sports Club or Wellpass for fitness and wellness activities of your choice.
• Exclusive corporate discounts and perks via partner platforms, plus Glow25 merchandise to showcase your team pride.
• Ongoing investment in your growth through Glowcademy, learning time, and personal development opportunities — because learning is part of our culture.

Skills & Technologies

Remote

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Glow25 GmbH

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About Glow25 GmbH

Glow25 GmbH is a German direct-to-consumer wellness company that formulates and sells collagen-based nutritional supplements and beauty powders. Products target skin, hair, nail and joint health and are manufactured under EU GMP standards. The company operates an online subscription model, shipping across Europe from its Berlin headquarters since founding in 2020.

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