Social Media Producer - RiseGuide

📋 Description

• • SKELAR is a venture builder dedicated to establishing international product IT companies, operating under the principles of venture capital investment. We collaborate with co-founders to assemble strong teams, launching product IT businesses poised for success in global markets.
• • RiseGuide is an EdTech product focused on self-improvement, drawing inspiration and principles from prominent role models. Our users are empowered to break detrimental habits with guidance from figures like Andrew Huberman and Simon Sinek, enhance their social media presence using playbooks from Alex Hormozi and MrBeast, and cultivate charisma by emulating the approaches of Robert Downey Jr. and Steve Jobs. Our mission is to revolutionize the self-improvement industry, providing users with on-demand access to expert knowledge.
• • RiseGuide has achieved significant traction: unit economics were identified within six weeks, and the product is now actively scaling. It boasts over 500,000 paid users, with high ratings of 4.6/5 on the App Store and 4.4/5 on TrustPilot. It ranks as the second-highest revenue-generating launch within SKELAR in recent years. The team comprises over 70 individuals, many with backgrounds from BetterMe, Welltech, Jooble, and leading global management programs.
• • We are seeking a dynamic Social Media Producer to join our team and tackle exciting challenges.
• • **Develop and Launch Social Media Channels:** Take ownership of creating and launching strategic social media channels, primarily YouTube and Instagram, as key brand assets. This involves crafting viral content designed to convert viewers into users and attract collaborations with notable personalities. You will be responsible for testing hypotheses, formats, and content series, ranging from educational shows to celebrity interviews. A critical aspect of this role is building a rapid production pipeline, managing the entire process from ideation and scriptwriting to final editing, with a strong emphasis on systematic execution and predictable outcomes.
• • **Brand Expansion through Stars and Experts:** Drive brand expansion by orchestrating collaborations with top-tier experts and influencers to co-create compelling content. You will promote courses featuring stars affiliated with the platform, transforming our social media presence into a powerful media asset. The goal is to generate buzz and create news-worthy events around the brand that achieve viral status within the self-improvement niche.
• • **Ownership and Development of the Social Media Team:** Assume full ownership of the social media function, including hiring and managing a dedicated team of professionals such as scriptwriters and motion designers. You will be accountable for achieving key business metrics, including reach, subscriber growth, and conversion rates, while ensuring the efficient allocation of resources.
• • **Key Responsibilities:**
• • Strategize, develop, and execute comprehensive social media strategies across platforms like YouTube and Instagram.
• • Conceptualize, produce, and edit engaging video content, ensuring high quality and alignment with brand objectives.
• • Identify and secure collaborations with influencers, experts, and celebrities to enhance brand visibility and content value.
• • Analyze social media performance data, identify trends, and implement data-driven optimizations to improve engagement and conversion rates.
• • Manage the social media content calendar, ensuring a consistent and timely flow of high-quality content.
• • Foster a creative and collaborative team environment, providing guidance and mentorship to direct reports.
• • Stay abreast of the latest social media trends, platform updates, and best practices to maintain a competitive edge.
• • Develop and manage the social media budget, ensuring optimal resource allocation and ROI.
• • Collaborate with cross-functional teams, including marketing, product, and content, to ensure cohesive brand messaging and campaign execution.
• • Drive user acquisition and engagement through innovative social media campaigns and community building efforts.
• • **Impact:** This role is pivotal in shaping RiseGuide's brand narrative and driving user growth. Your success will directly contribute to the platform's expansion and its position as a leader in the self-improvement space. You will have the opportunity to work with high-profile individuals and create content that impacts millions globally.