Social Media Specialist

📋 Description

• • Are you a creative and strategic social media guru with a passion for transforming raw content into viral-worthy short-form videos? Scale Army is seeking a dynamic Social Media Specialist to join our client's team, a forward-thinking organization dedicated to amplifying its digital footprint. This fully remote role, based in LATAM, Africa, or Eastern Europe, offers a unique opportunity to work with U.S.-based clients, requiring availability during U.S. Eastern Standard Time (EST) business hours (9 AM - 5 PM EST). If you thrive in a results-oriented environment and excel at crafting engaging narratives across platforms like Instagram Reels, TikTok, and YouTube Shorts, this is your chance to make a significant impact.
• • As a Social Media Specialist, you will be at the forefront of our client's digital communication strategy. Your primary mission will be to manage and execute impactful social media posting campaigns, ensuring every piece of content resonates with the target audience and upholds strong brand alignment. This involves meticulously planning and scheduling posts, aligning them with overarching marketing objectives, and fostering a vibrant online community. You won't just be posting; you'll be building connections and driving meaningful interactions.
• • A core component of this role is the art of content transformation. You will be tasked with taking long-form content – think webinars, interviews, presentations, and in-depth discussions – and skillfully distilling it into compelling, bite-sized short-form video assets. This requires a keen eye for identifying key moments, a knack for storytelling, and proficiency in video editing tools to create content that captures attention instantly and encourages shares. Your ability to optimize these videos for platforms like Instagram Reels, TikTok, and YouTube Shorts will be crucial for expanding reach and engagement.
• • Beyond content creation, you will be a guardian of the brand's online community. This involves actively monitoring social channels, engaging with followers by responding to comments and messages, and cultivating a positive and interactive environment. Your efforts will directly contribute to building brand loyalty and strengthening the relationship between the client and their audience. This collaborative spirit extends to working closely with cross-functional teams, ensuring that social media efforts are seamlessly integrated with broader marketing initiatives and contribute to overall business success.
• • Success in this role will be measured by tangible outcomes. We are looking for a candidate who can demonstrably increase engagement rates, drive follower growth, and elevate brand awareness through well-executed campaigns. The ability to consistently produce high-performing short-form videos derived from longer content will be a key indicator of success. Ultimately, your work will be judged on its ability to deliver measurable business results, proving the direct impact of social media on the client's objectives. This is an opportunity to take ownership of critical social media initiatives, shape the digital presence of a growing brand, and contribute to a culture that values creativity, strategy, and performance.
• • The ideal candidate possesses a minimum of two years of hands-on experience in social media management and content creation, with a proven track record of successfully managing campaigns and maintaining content calendars. You should be adept at utilizing video editing software such as Adobe Premiere Pro, Final Cut Pro, or similar tools to craft engaging short-form videos. Proficiency across major social media platforms, including Instagram, TikTok, Facebook, and YouTube, coupled with an understanding of their unique best practices, is essential. A strong analytical mindset is required to interpret campaign metrics and optimize strategies for maximum impact. If you are a creative thinker with a strategic approach and a genuine enthusiasm for the ever-evolving world of social media and video content, we encourage you to apply. Your ability to create content that aligns with brand goals and resonates with audience needs will be paramount.