Sr Advisor - Creative Strategy (Memphis, TN OR Remote in the USA)

📋 Description

• • As a Sr. Advisor - Creative Strategy at ALSAC, you will play a pivotal role in shaping the strategic foundation of the organization's most impactful creative campaigns. This is a unique opportunity to leverage your expertise in creative strategy and audience insights to drive meaningful engagement and deepen emotional connections with the vital St. Jude mission.
• • You will partner closely with the Director of Creative Strategy to develop and implement robust strategic frameworks designed to enhance campaign effectiveness and maximize overall impact. Your contributions will be instrumental in guiding the creative output of the organization.
• • A core responsibility of this role is leading the development of compelling creative briefs. These briefs will be meticulously crafted, drawing upon a deep understanding of audience insights, established brand positioning, and current cultural relevance to inspire innovative and effective creative work.
• • You will act as a key collaborator, working hand-in-hand with creative teams throughout the entire development process. Your role will be to ensure unwavering strategic alignment, providing guidance and feedback to elevate creative ideas and ensure they effectively communicate the St. Jude mission.
• • A significant aspect of your work will involve uncovering critical insights. This will require conducting thorough research and synthesizing data from a variety of internal and external sources to provide a solid, evidence-based foundation for all creative direction.
• • You will be instrumental in driving integration across various departments. This involves fostering seamless collaboration with teams such as Brand Strategy, Integrated Marketing, Audience Planning, and Insights, ensuring a unified and cohesive approach to all campaigns.
• • You will be expected to share thought leadership and stay abreast of emerging trends within the creative and marketing landscape. This proactive approach will inspire the adoption of innovative, mission-driven work that keeps ALSAC at the forefront of nonprofit communications.
• • You will serve as the primary strategic voice within creative discussions, actively participating in campaign planning sessions, brainstorming meetings, and creative reviews. Your focus will be on championing audience-first thinking and ensuring that all creative endeavors are deeply rooted in understanding and connecting with the target audiences.
• • This role offers the chance to transform complex data and insights into clear, actionable strategies that resonate with diverse audiences and inspire action towards the St. Jude mission.
• • You will contribute to the development of purpose-driven strategies that not only capture attention but also foster a profound emotional connection with the critical work of St. Jude.
• • By guiding campaigns that are both strategically sound and creatively exceptional, you will directly contribute to the organization's success in finding cures and saving children.
• • The position is based at the national executive office in Memphis, TN, and offers eligibility for a hybrid working schedule, providing a balance between in-office collaboration and remote flexibility.
• • This role is ideal for an individual passionate about storytelling, deeply understanding audiences, and thriving in a collaborative creative environment, offering a tangible opportunity to make a significant difference in the lives of children battling cancer.
• • You will be a key player in ensuring that ALSAC's creative communications are not only effective but also deeply inspiring and aligned with the organization's overarching goals and values.
• • Your strategic acumen will be crucial in navigating the complexities of nonprofit marketing and communications, ensuring that every creative output serves the ultimate mission of St. Jude.
• • This role demands a blend of analytical rigor and creative intuition, enabling you to bridge the gap between data-driven insights and compelling creative execution.
• • You will have the opportunity to influence the narrative and perception of St. Jude, making a tangible impact on donor engagement and support.
• • The Sr. Advisor - Creative Strategy will be a critical link in the chain of communication, ensuring that the St. Jude story is told in the most powerful and persuasive way possible.
• • This position requires a proactive mindset, a commitment to excellence, and a genuine desire to contribute to a world-renowned cause.
• • You will be part of a dynamic team dedicated to innovation and impact, fostering a culture of continuous learning and improvement.
• • The strategic direction you help to set will influence campaigns across various platforms, including digital, social media, video, and experiential marketing.
• • Your ability to translate complex information into clear, concise, and inspiring briefs will be paramount to the success of creative projects.
• • You will be empowered to challenge conventional thinking and propose novel approaches to creative strategy, driving the organization forward.
• • This role is an exceptional platform for professional growth, offering exposure to high-level strategic planning and creative development within a leading nonprofit organization.
• • Ultimately, your work will directly support the life-saving mission of St. Jude Children's Research Hospital, making a profound difference in the lives of children and families worldwide.