Job Overview
Location
Remote - US
Job Type
Full-time
Category
Marketing
Date Posted
May 21, 2026
Full Job Description
đź“‹ Description
- • Design, execute, and optimize integrated demand generation campaigns across paid media, account-based marketing (ABM), webinars, events, and lifecycle marketing to drive qualified pipeline growth.
- • Own end-to-end paid acquisition strategy across channels including LinkedIn, Google, and display advertising, with direct accountability for pipeline contribution and ROI.
- • Build and manage ABM programs targeting priority accounts in close alignment with Sales and RevOps teams, leveraging buyer intent signals to prioritize and personalize outreach.
- • Utilize buyer signals—such as product usage, website activity, intent data, and community engagement—to identify in-market accounts and trigger timely, high-impact marketing engagements.
- • Analyze campaign performance data across the funnel to refine targeting, messaging, and channel mix, continuously improving conversion rates and pipeline efficiency.
- • Collaborate with Sales and SDRs to ensure seamless handoff of leads and alignment between marketing programs and sales outcomes.
- • Conduct A/B testing and experimentation across campaigns, channels, and messaging to identify high-performing strategies and scale what works.
- • Contribute to the development and improvement of marketing infrastructure, including attribution models, reporting dashboards, and automation tooling.
- • Operate in a fast-paced startup environment where strategic planning and tactical execution occur simultaneously, requiring agility and ownership of full campaign lifecycles.
- • Translate complex buyer data into actionable marketing initiatives that directly connect to revenue outcomes and GTM team effectiveness.
- • Partner with Product Marketing to align campaign narratives with product positioning and customer value propositions.
- • Maintain a data-driven mindset, using metrics to guide decisions rather than relying on assumptions or vanity metrics.
- • Stay current with evolving B2B marketing technologies, including CRM platforms, marketing automation tools, and intent data providers.
- • Contribute to evolving Common Room’s demand generation playbook as the company scales, ensuring campaigns remain aligned with buyer behavior and market dynamics.
- • Advocate for simplicity and customer-centricity in all campaign design, ensuring messaging resonates clearly with RevOps, Sales Operations, and GTM leadership personas.
- • Support infrastructure improvements to enhance data hygiene, campaign traceability, and cross-functional visibility between marketing, sales, and product.
- • Report on key performance indicators related to pipeline generated, cost per lead, conversion rates, and attribution accuracy to leadership and revenue teams.
🎯 Requirements
- • 6+ years of B2B marketing experience with a strong focus on demand generation
- • Proven track record of building and executing campaigns that drive measurable pipeline
- • Hands-on experience running paid acquisition across channels (LinkedIn, Google, display, etc.)
- • Experience building and executing ABM programs in a SaaS environment
- • Familiarity with signal-based marketing and modern GTM tools including CRM, marketing automation, and intent data platforms
- • Strong analytical mindset — you use data to inform decisions, not just report on them
🏖️ Benefits
- • Competitive base compensation with meaningful equity ownership
- • Health insurance including medical, dental, and vision, HSA and FSA — with 100% of employee premium paid and 50% of dependent premium covered
- • Unlimited Paid Time Off
- • Paid Company Holidays
- • Work from home policy including a laptop and support for home office needs
- • Monthly Remote Stipend
Skills & Technologies
Go
Senior
Remote
About Common Room, Inc.
Common Room is a customer-intelligence platform that unifies product usage, community, and CRM data to give go-to-market teams real-time signals on user engagement, intent, and health. It ingests events from data warehouses, support systems, and social channels, then applies identity resolution and scoring to surface high-value accounts and champions. Teams use its workflows to automate outreach, measure pipeline influence, and prevent churn. Founded in 2020 by former Microsoft, Stripe, and Atlassian engineers, the company targets B2B SaaS vendors seeking to turn community activity into revenue through unified community-led growth operations.
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