Sr. Director, Performance Marketing (Remote)

CrowdStrike Holdings, Inc.

Job Overview

Location

USA - Remote

Job Type

Full-time

Full Job Description

📋 Description

• Own the full performance marketing strategy and execution across paid search, paid social, display, and video, with direct accountability for pipeline contribution, digital customer acquisition cost, and incremental revenue influence
• Lead the Performance Marketing pillar including paid search, paid social, and display and video functions, setting performance standards, developing talent, and building a culture where measurement rigor and creative instinct reinforce each other
• Define channel mix strategy by determining the optimal balance across search, social, programmatic, and emerging channels based on audience signal, buying group intent, and incremental contribution rather than historical allocation patterns
• Build and operationalize an incremental measurement framework, replacing legacy attribution models with geo-based experiments and marketing mix modeling as the primary decisioning inputs
• Partner with Digital Intelligence and Insights to establish iROAS as the organization’s primary performance marketing metric and build the reporting infrastructure that makes incremental contribution visible at the executive level
• Own vendor and agency relationships with a philosophy that strategy resides internally while execution is distributed to partners under defined accountability frameworks
• Partner with Digital Product and Engineering to align paid channel investment with on-site conversion architecture, ensuring optimization occurs in unison rather than in separate planning cycles
• Partner with Commerce to preserve attribution integrity across the full conversion path, including trial acquisition and trial-to-paid conversion
• Own the performance marketing layer of a longer-term agentic marketing system where budget allocation becomes a dynamic, data-informed process running at machine speed, with humans setting strategy and governing outcomes
• Lead a team of senior managers and specialists, fostering growth, accountability, and high-performance culture while maintaining talent retention and repositioning when necessary
• Operate as a key member of the Digital Experience leadership team, collaborating cross-functionally to build a performance marketing system that compounds over time
• Deliver results in the current quarter while simultaneously building the measurement and decisioning infrastructure that will define the next three years
• Maintain deep fluency across paid search, paid social, and programmatic display, capable of transitioning between strategic direction and technical detail as required
• Articulate and persuasively defend a clear point of view on the distinction between efficiency metrics and effectiveness metrics to executive audiences
• Partner with data and engineering teams to build the measurement infrastructure necessary to support incremental attribution and decisioning

🎯 Requirements

• 15+ years in performance marketing with at least 4 years leading senior teams and significant program budgets in a B2C, B2B, or multi-channel environment
• Demonstrated experience building or operating an incremental measurement framework using geo holdout experiments, marketing mix modeling, or equivalent methodologies
• Deep fluency across paid search, paid social, and programmatic display with the ability to move between strategic direction and technical detail as needed
• A clear and defensible point of view on the difference between efficiency metrics and effectiveness metrics, and the ability to persuasively communicate it to executive audiences
• Experience assessing and developing talent honestly, including repositioning individuals thoughtfully while building accountability without losing team cohesion
• Familiarity with enterprise analytics platforms and experience partnering with data and engineering teams to build measurement infrastructure

🏖️ Benefits

• Market leader in compensation and equity awards
• Comprehensive physical and mental wellness programs
• Competitive vacation and holidays for recharge
• Paid parental and adoption leaves
• Professional development opportunities for all employees regardless of level or role
• Employee Networks, geographic neighborhood groups, and volunteer opportunities to build connections

Skills & Technologies

Senior

Remote

$190k-290k

Ready to Apply?

Apply Externally

You will be redirected to an external site to apply.

AI Job Fit Analysis

Pro

See exactly how your profile matches this role — strengths, skill gaps, and what to do about them.

CrowdStrike Holdings, Inc.

Visit Website

About CrowdStrike Holdings, Inc.

CrowdStrike Holdings, Inc. provides cloud-delivered cybersecurity through the Falcon platform, combining next-generation antivirus, endpoint detection and response, threat hunting, and IT hygiene. Its AI-driven analytics correlate trillions of events weekly to identify malware-free intrusions, nation-state actors, and insider threats across endpoints, workloads, and identities. The company sells subscriptions, professional services, and threat intelligence to enterprises worldwide.

View Company Profile

Get more remote jobs like this

Subscribe to the weekly newsletter for similar remote roles and curated hiring updates.

Weekly remote jobs and featured talent.

No spam. Only curated remote roles and product updates. You can unsubscribe anytime.