Sr Manager, eCommerce

📋 Description

• • Lead the strategy, development, and performance of a ~$10M B2B e-commerce channel with a mandate to drive double-digit annual revenue growth.
• • Own the end-to-end e-commerce platform roadmap, prioritizing features based on customer voice (VOC), business value, and technical feasibility.
• • Develop and execute growth strategies aligned with commercial, marketing, and product teams to maximize digital engagement and conversion rates.
• • Manage relationships with external development vendors and solution partners to ensure timely delivery of platform enhancements and operational support.
• • Establish and maintain governance and reporting frameworks using GA4 analytics and defined KPIs to track platform performance and ROI.
• • Improve customer experience through VOC insights, survey analysis, A/B testing, and engagement metric optimization.
• • Collaborate with marketing teams to increase traffic and conversion via SEO, UI/UX improvements, and targeted digital campaigns.
• • Oversee product catalog management including taxonomy structure, attribute accuracy, imagery standards, and supporting documentation.
• • Ensure consistency and accuracy of product and marketing content across all digital touchpoints on the e-commerce platform.
• • Drive day-to-day platform operations, including resolution of technical issues, content updates, and system maintenance.
• • Monitor market trends, competitor e-commerce strategies, and emerging digital technologies to inform innovation and strategic direction.
• • Apply a data-driven approach to decision-making across all aspects of the e-commerce channel, from feature prioritization to campaign performance.
• • Work cross-functionally with product management, commercial teams, and marketing to align goals, resources, and execution timelines.
• • Maintain accountability for delivering measurable growth outcomes tied to revenue, conversion, and customer satisfaction metrics.
• • Utilize proficiency in analytics tools such as GA4 to generate actionable insights and report on platform health and performance.
• • Manage external vendor relationships to ensure technical delivery, service levels, and platform scalability are maintained.
• • Apply understanding of B2B e-commerce UI/UX principles to optimize navigation, checkout flow, and overall user journey.
• • Ensure compliance with digital content standards and brand guidelines across all product listings and marketing assets.
• • Stay current with digital marketing fundamentals including campaign execution, SEO best practices, and conversion rate optimization techniques.
• • Contribute to innovation by evaluating emerging technologies and tools that can enhance platform functionality or customer engagement.