Sr, Product Marketer(Remote)

📋 Description

• • CDK Global is seeking a highly motivated and experienced Senior Product Marketer to lead the Go-To-Market (GTM) strategy for our Fixed Operations portfolio, specifically targeting the Heavy Truck market. This pivotal role is responsible for shaping the product's narrative, driving market adoption, and ultimately contributing to revenue growth. You will be the central figure in defining and executing the product's journey from conception to market success, acting as the voice of the customer and a key influencer of product strategy.
• • As the Sr. Product Marketer, you will own the end-to-end GTM strategy, encompassing product messaging, positioning, content creation, market evangelism, competitive intelligence, and the development of enablement strategies for our Sales and Marketing teams. Your primary objective will be to generate demand and optimize revenue for our innovative Fixed Operations solutions within the heavy truck sector.
• • You will be instrumental in building and executing comprehensive GTM plans, deeply understanding customer needs and translating them into actionable product insights. This includes influencing the product roadmap, driving integrated marketing programs, managing the commercialization process, and ensuring our sales force is equipped with the knowledge and tools to succeed.
• • A critical aspect of this role involves defining market requirements and building compelling business cases to justify and guide future product line investments. You will serve as the foremost expert on your product's target market, its unique value proposition, and its competitive landscape.
• • The ideal candidate will possess a powerful combination of leadership, communication, collaboration, and analytical skills. You must be adept at articulating a clear and transformative vision for CDK's Fixed Operations Solutions and driving our overall GTM strategy with conviction and precision.
• • This position demands a unique blend of business acumen, technical understanding, and sales savvy. You should possess a strategic, big-picture perspective, coupled with the drive, influencing capabilities, and collaborative spirit necessary to work effectively with a diverse range of stakeholders at all levels, transforming vision into tangible market success.
• • Responsibilities include driving thoughtful, integrated marketing plans and campaigns designed to promote the product line vision, expand market share, and clearly differentiate our offerings in a highly competitive environment.
• • You will play a key role in developing and evangelizing a transformative vision for the future direction of CDK's Fixed Operations Solutions, ensuring alignment with market needs and business objectives.
• • Acting as the primary product and market expert, you will proactively collaborate and foster alignment across various teams, including Sales, Product Management, Development, and Marketing. This collaboration is essential for defining the optimal product marketing mix and overarching strategy.
• • A core function is to deeply understand customer problems, identify innovative solutions, and uncover new market opportunities for our offerings. You will exercise sound business judgment to optimize the lifecycle profitability of the product line.
• • You will define key business performance objectives, such as revenue, market share, and marketing-influenced opportunities. Identifying levers for improvement and championing necessary initiatives to achieve these critical results will be paramount.
• • Lead the development of persona-based positioning and messaging tailored for different audience levels (e.g., Owner, Fixed Ops Director, Service Manager) and various target segments within the heavy truck industry.
• • Spearhead the creation of compelling content and messaging across all stages of the marketing and sales funnel, including presentations, blog posts, e-books, customer success stories, webinars, and videos.
• • This role offers a significant opportunity to make a tangible impact on CDK's growth and success in the vital Heavy Truck market, leveraging your expertise to drive product innovation and market leadership.