Job Overview
Location
Palo Alto, CA (Open to US-based Remote)
Job Type
Full-time
Category
Product Management
Date Posted
July 9, 2026
Full Job Description
đź“‹ Description
- • Develop and execute go-to-market strategies for Wealthfront's Cash products, including product positioning, messaging, and launch plans.
- • Collaborate with cross-functional teams, including Product, Engineering, Design, and Research, to drive product development and customer insights.
- • Analyze customer data and market trends to identify new growth opportunities and inform product decisions.
- • Craft compelling product narratives and messaging that resonate with customers and drive engagement.
- • Work closely with the Product Marketing Director to shape the product marketing team's strategy and direction.
- • Develop and maintain relationships with key stakeholders across the company, including Product, Engineering, and Design.
- • Stay up-to-date with industry trends and competitor activity to inform product marketing strategies.
- • Collaborate with the product marketing team to develop and execute product launch plans, including product positioning, messaging, and launch timelines.
- • Develop and maintain a deep understanding of customer needs and preferences to inform product development and marketing strategies.
- • Identify and prioritize opportunities for growth and expansion, and develop plans to achieve these goals.
- • Develop and maintain a deep understanding of the company's products and services, including their features, benefits, and target markets.
- • Collaborate with the product marketing team to develop and execute product marketing campaigns, including social media, email, and paid advertising.
- • Develop and maintain a deep understanding of the company's target audience, including their needs, preferences, and behaviors.
🎯 Requirements
- • 5+ years of experience in product marketing, with a focus on financial services or fintech.
- • Proven track record of developing and executing successful go-to-market strategies, including product positioning, messaging, and launch plans.
- • Strong analytical skills, with the ability to analyze complex data sets and draw meaningful insights.
- • Excellent communication and interpersonal skills, with the ability to work effectively with cross-functional teams.
- • Strong understanding of customer needs and preferences, with the ability to develop and execute marketing strategies that resonate with customers.
🏖️ Benefits
- • Competitive salary and benefits package.
- • Opportunity to work with a leading fintech company and contribute to the development of innovative financial products.
- • Collaborative and dynamic work environment.
- • Professional development opportunities, including training and mentorship programs.
- • Flexible work arrangements, including remote work options.
🏙️ Location
- • Palo Alto, CA
- • Open to US-based remote work.
Skills & Technologies
See exactly how your profile matches this role — strengths, skill gaps, and what to do about them.
About Wealthfront Inc.
Wealthfront Inc. operates an SEC-registered robo-advisor that builds and manages diversified, low-cost ETF portfolios for individual investors. Using Modern Portfolio Theory, the platform automates asset allocation, daily tax-loss harvesting, and rebalancing across taxable and retirement accounts. Additional services include high-yield cash accounts, automated savings transfers, and low-interest portfolio-backed credit lines. The company charges a flat advisory fee, provides fiduciary advice, and delivers goal-based planning tools through web and mobile applications.
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