Strategic Product Marketing Lead

📋 Description

• • As a Strategic Product Marketing Lead, you will own the go-to-market strategy and execution for one of SentiLink’s core products, driving ARR growth and partner value by operating at the intersection of Product, Sales, Marketing, Analytics, and Partner Success to ensure successful product launches, adoption, and scaling across the partner base.
• • Day to day, you will lead cross-functional efforts to launch and scale products, drive product launches and model rollouts, build GTM systems including training and sales enablement, create positioning and messaging, develop battle cards for sales teams, use data and partner insights to refine strategy, conduct market and competitive analysis, and establish repeatable processes for product launches and support.
• • SentiLink is a fast-growing identity and risk solutions company backed by top-tier investors, recognized by major media outlets, and named to the Forbes Fintech 50 list annually since 2023, with a mission to replace outdated identity verification with faster, smarter, and more accurate solutions.
• • In this role, you will build a category-defining GTM function, gain deep expertise in identity verification and fraud prevention, sharpen your ability to translate technical concepts into compelling market messaging, and drive measurable impact on revenue and partner adoption while working in a dynamic, mission-driven environment.