Team Lead Sales Development (SDR) DACH

SoSafe GmbH

Job Overview

Location

Cologne

Job Type

Full-time

Full Job Description

📋 Description

• Lead and manage a team of 8–10 Sales Development Representatives (SDRs) focused on the DACH market, providing daily coaching, structured feedback, and mentorship to improve outbound execution and pipeline generation.
• Conduct regular call reviews and objection-handling workshops using a proven coaching framework to enhance rep performance and increase weekly Open Handover Cases (OHCs).
• Own and deliver the DACH team’s pipeline targets by ensuring high-quality, targeted outreach aligned with market-specific messaging and compliance standards, including GDPR.
• Develop and refine DACH-specific sales messaging based on real-time feedback from Account Executives and market dynamics to maximize conversion rates.
• Champion the adoption of AI-powered sales tools and automation workflows to reduce manual tasks, enabling reps to focus on personalized, high-value interactions.
• Act as the primary liaison between the SDR team and local Account Executives (AEs), ensuring seamless handoffs, accurate lead quality feedback, and alignment on discovery depth and next steps.
• Drive team performance through measurable outcomes, prioritizing pipeline impact over activity metrics and fostering a culture of accountability and continuous improvement.
• Recruit, onboard, and retain top-tier SDR talent in the DACH region, building a scalable and resilient sales development function.
• Empower SDRs to develop long-term professional skills by encouraging independent problem-solving and career progression within the sales function.
• Maintain a high-energy, positive team culture that sustains motivation through high-rejection outbound cycles and promotes resilience and grit.
• Collaborate with Marketing and Sales Operations to optimize lead flow, campaign effectiveness, and sales enablement materials tailored to the DACH market.
• Stay current on DACH commercial norms, cultural nuances in business communication, and regulatory requirements affecting outbound prospecting.
• Experiment with and evaluate new sales technologies to improve team efficiency, reduce friction in workflows, and maintain a technological edge in prospecting.
• Foster a collaborative, respectful relationship with cross-functional peers, addressing challenges with constructive honesty and a solutions-oriented mindset.
• Model and reinforce a growth mindset by actively seeking feedback, challenging outdated prospecting methods, and iterating on the team’s playbook based on data and results.
• Ensure all team activities comply with local data protection laws and ethical sales practices in Germany, Austria, and Switzerland.
• Support the scaling of SoSafe’s go-to-market strategy in the DACH region by aligning team goals with company-wide revenue objectives and expansion plans.

🎯 Requirements

• Proven experience managing SDR/BDR teams in a high-growth B2B SaaS environment
• Established, structured coaching framework for upskilling sales reps with measurable outcomes
• Native or business-fluent German proficiency
• Deep understanding of the DACH commercial landscape, cultural nuances, and GDPR compliance in outbound outreach
• Demonstrated ability to drive pipeline growth through high-quality outreach and team performance
• High energy and resilience to motivate teams through high-rejection sales cycles

🏖️ Benefits

• Flexible hours to support work/life balance
• Access to Open Up for wellbeing and financial support
• Corporate discounts and tech equipment provision
• Virtual events, collaborative team activities, and opportunities for local meet-ups
• Dog-friendly HQ
• Referral bonuses

Skills & Technologies

Senior

Onsite

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SoSafe GmbH

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About SoSafe GmbH

SoSafe GmbH is a German cybersecurity company founded in 2018 that provides a SaaS platform focused on human-centric security awareness training and phishing simulations. Headquartered in Cologne with offices across Europe, it delivers multilingual e-learning content, behavior analytics, and incident response tools to help organizations reduce human error-related breaches and meet compliance mandates.

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