Technical Product Marketing Manager, Modern SDLC

📋 Description

• • Own the story of how Sonar safeguards the modern AI-accelerated software development lifecycle. You will craft crisp positioning that shows developers and engineering leaders exactly how Sonar’s automated guardrails protect every line of code—whether written by humans, generated by AI, or pulled from third-party libraries—without ever slowing delivery.
• • Translate deep technical capabilities into business outcomes that resonate from the keyboard to the boardroom. You will build messaging frameworks that explain how Sonar’s Static Code Analysis, SAST, SCA, and IaC security modules reduce risk, cut remediation cost, and free developers to focus on innovation.
• • Architect and execute a data-driven content strategy that positions Sonar as the definitive thought leader in DevSecOps. Expect to publish authoritative whitepapers, step-by-step implementation guides, technical blogs, and conference presentations that practitioners bookmark and executives forward.
• • Equip Sales, Partner, and Customer Success teams with battle-tested assets: technical pitch decks, ROI calculators, competitive kill sheets, demo scripts, and objection-handling playbooks that shorten deal cycles and increase win rates.
• • Drive go-to-market planning for every major release, orchestrating Product, Sales, Demand Gen, and Partner teams to launch features that expand Sonar’s footprint across CI/CD pipelines, cloud platforms, and AI coding assistants.
• • Co-create joint value stories with strategic technology partners—GitHub, Azure DevOps, Jenkins, AWS, and others—delivering co-branded webinars, solution briefs, and live demonstrations that amplify reach and accelerate pipeline growth.
• • Evangelize Sonar in the global developer community. You will keynote meetups, record technical videos, host live streams, and engage on social channels to build trust and advocacy among millions of developers who rely on Sonar every day.
• • Serve as the voice of the customer inside Sonar. You will synthesize field feedback into crisp product requirements, ensuring the roadmap continuously aligns with the realities of modern, regulated, AI-augmented software delivery.
• • Measure what matters. You will define KPIs for content performance, sales enablement adoption, competitive win rate, and partner-sourced pipeline—then iterate relentlessly to exceed targets.
• • Champion Sonar’s CODE culture—Clarity, Ownership, Drive, Empathy—by mentoring teammates, sharing best practices, and celebrating wins across the global go-to-market organization.