UA Manager

Almedia Inc.

Job Overview

Location

Berlin

Job Type

Full-time

Full Job Description

📋 Description

• Own end-to-end app user acquisition campaigns across AppLovin, Google UAC, Facebook, TikTok, and programmatic DSPs with daily spend exceeding $500K.
• Monitor live campaigns daily, making proactive budget and bid adjustments to optimize for revenue and predictive LTV targets without waiting for scheduled reviews.
• Diagnose and resolve performance drops in real time, acting as a hands-on operator who fixes issues before they escalate.
• Analyze top-performing creatives and competitive trends across TikTok and Facebook to inform a balanced creative testing roadmap of iterations and new concepts.
• Lead the creative ecosystem by briefing, reviewing, and prioritizing production with the internal creative team to maintain a continuous flow of test assets.
• Manage cross-channel attribution windows and settings using Adjust MMP to ensure accurate tracking, clean data, and reliable performance insights across app and web.
• Optimize campaigns against revenue-based KPIs and predictive lifetime value, focusing on downstream signals that drive long-term business impact.
• Work in a fully in-office environment five days a week in Berlin to maintain high-energy momentum and collaboration.
• Collaborate with internal teams and external agencies to align on shared creative and performance goals, ensuring stakeholder buy-in and execution clarity.
• Navigate complex attribution models, campaign types, and multi-platform tracking systems to extract actionable insights from fragmented data sources.
• Maintain a data-driven, signal-focused mindset — prioritizing ratios and performance indicators over top-line spend metrics.
• Operate with high ownership and intensity, treating every campaign as an active responsibility requiring daily attention and rapid iteration.
• Build and refine testing pipelines that balance creative iteration with innovation, ensuring sustained growth in user acquisition efficiency.
• Translate performance data into strategic creative briefs that drive higher-performing ad assets across all major mobile advertising platforms.
• Ensure all UA activities are aligned with Almedia’s goal of becoming Germany’s second bootstrapped unicorn through scalable, profitable user growth.

🎯 Requirements

• Proven experience scaling app install campaigns across at least two of: AppLovin, Google UAC, Facebook, TikTok, or programmatic DSPs with meaningful budget responsibility
• Demonstrated ability to manage large daily budgets ($500K+) in live environments with precision and speed
• Solid understanding of mobile attribution, MMP setup (Adjust preferred), and how attribution windows interact across channels
• Experience optimizing toward revenue and predictive LTV KPIs, ideally in gaming or subscription apps
• Strong creative judgment: ability to analyze performance data, brief agencies, and plan a testing roadmap balancing iteration and innovation
• Proactive problem-solving operator who acts daily on campaign performance without waiting for scheduled reviews

🏖️ Benefits

• Equity in Almedia for all Berlin-based employees
• Central Berlin office with a fully-stocked modern workspace built for collaboration
• Transport subsidy
• Daily breakfasts and lunches
• Access to Urban Sports Club
• Language learning support

Skills & Technologies

Onsite

€65k-80k

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Almedia Inc.

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About Almedia Inc.

Almedia is a digital advertising company that develops technology and media solutions for brands seeking performance-driven campaigns. Its platform combines programmatic buying, data analytics, and proprietary optimization tools to deliver targeted display, video, and mobile inventory across North America. The company focuses on measurable outcomes, offering transparent reporting and audience insights to help advertisers maximize return on ad spend. Headquartered in Montreal, Almedia maintains direct publisher relationships and operates private marketplaces designed for mid-market and enterprise clients. Services include campaign management, creative production, and strategic consulting aligned with brand safety and viewability standards.

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