UK - OMD EMEA - PAID SOCIAL - MANAGER

📋 Description

• • Join OMD EMEA, a leading media network, as a Paid Social Manager based in London, working on one of the world's most innovative and influential global brands.
• • This pivotal role is central to developing and executing best-in-class, full-funnel paid social campaigns across European markets, driving innovation and strategic growth.
• • You will be instrumental in media planning and campaign activation, collaborating with a dynamic, industry-leading team.
• • The position offers a unique opportunity to shape cutting-edge social advertising strategies for a high-profile client, pushing the boundaries of what's possible in the digital space.
• • Day-to-day responsibilities include supporting the activation of paid social campaigns across diverse global markets and multiple platforms, ensuring seamless execution and impactful results.
• • A core aspect of the role involves applying established Paid Social best practices while proactively identifying and integrating innovative approaches to enhance campaign performance and client value.
• • You will work closely with cross-channel planning teams to ensure Paid Social strategies are perfectly aligned with broader media plans, creating a cohesive and effective marketing ecosystem.
• • A key responsibility will be managing and mentoring junior team members, fostering their development and ensuring the team's collective success.
• • Developing and maintaining strong internal relationships and clear communication channels across various departments and teams is crucial for collaborative success.
• • You will act as a liaison with social platform partners, engaging in strategic discussions about new opportunities, best practices, and measurement frameworks to leverage platform advancements.
• • Promoting creative integration and encouraging innovative thinking within campaign development will be essential to deliver fresh and engaging content.
• • Collaboration with the global team based in Los Angeles will be a regular part of the role, fostering international teamwork and knowledge sharing.
• • In terms of Account Management, you will oversee the daily management of Paid Social campaigns, guiding junior team members to ensure effective execution and delivery.
• • You will serve as a vital link between partner agencies, execution teams, planning teams, and senior management, ensuring clear communication and the smooth delivery of campaigns.
• • Effectively managing client expectations, forecasting team workload, and prioritising tasks to meet deadlines will be critical.
• • You will be responsible for presenting social insights, campaign innovations, and performance reports to key stakeholders, translating data into compelling narratives.
• • Building and nurturing robust relationships with social platform partners, staying abreast of their latest products, features, and opportunities, will be a continuous effort.
• • You will support the Senior Manager and Account Director in responding to client briefs, leveraging data, insights, and partner collaborations to craft innovative strategies.
• • Monitoring campaign performance closely, acting as the day-to-day point of contact for queries, and ensuring campaigns are on track to meet objectives are key duties.
• • Developing a deep understanding of client priorities, challenges, and business objectives is essential to ensure campaign strategies are precisely tailored to their needs.
• • Regarding Campaign Management, you will lead the activation and ongoing optimisation of Paid Social campaigns across various platforms, ensuring maximum impact.
• • You will work collaboratively with junior team members to meticulously QA bulk sheets and campaign builds, maintaining high standards of accuracy.
• • Ensuring the team conducts rigorous pacing checks and implements effective performance optimisations will be a core focus.
• • Providing insightful analysis derived from campaign data and performance trends will help drive strategic decision-making.
• • You will continuously recommend and implement new ideas, strategies, and tactics to enhance campaign performance and achieve client goals.
• • This role requires a proactive approach to campaign management, ensuring all elements are aligned for optimal success.
• • You will be a key player in driving the success of major paid social campaigns, contributing directly to client objectives and brand growth.
• • The role demands a blend of strategic thinking, hands-on execution, and strong analytical capabilities to navigate the complexities of the paid social landscape.
• • You will be at the forefront of digital advertising, working with a world-class brand and a team dedicated to excellence.
• • This is an opportunity to make a significant impact, develop your career, and contribute to groundbreaking campaigns in the ever-evolving world of social media marketing.